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12 Days of Christmas with The Design Collective

05 Dec 2021

With Christmas around the corner, brands and businesses everywhere are striving to make this an inspiring and exciting festive season. The Design Collective (TDC), one of Colombo’s leading fashion and lifestyle retail brands, is putting a special emphasis on promoting a sense of community this year through their new campaign, “12 Days of Christmas”. Brunch spoke with TDC Co-Founder Binu Wickramasinghe to learn more about 12 Days of Christmas and what TDC hopes to do this Christmas season. Starting on 12 December, Wickramasinghe explained that TDC will host a series of Christmas-centric events in the lead up to Christmas Day, with events ranging from Christmas cookie decoration, making your own Christmas decorations, approaching Christmas decorations from a sustainable perspective, hair and makeup tutorials, and many other small events and activities. Sharing what inspired 12 Days of Christmas, Wickramasinghe said: “The main inspiration comes from the fact that this entire year, we have not been able to really celebrate anything because of the lockdowns and restrictions. 12 Days of Christmas looks to celebrate and bring together everyone this season in such a way that everyone can connect be it online or at the store. All events will be broadcasted online through our social media channels and for the workshops, the customers can purchase the workshop material before and have it delivered to their homes.” 12 Days of Christmas sees TDC’s portfolio of brands coming together to be part of the season’s festivities, as well as brands outside TDC’s ecosystem. “12 Days of Christmas is not necessarily about any specific products; TDC will have its Christmas table like it does every year, but 12 Days of Christmas is more about brands coming together,” Wickramasinghe explained, adding that TDC is more than happy to collaborate with brands that are not part of TDC for events and pop-ups. TDC’s 12 Days of Christmas sees an event taking place each day, with Kiribath Publishers doing a kids reading on 12 December, Candle House doing a candle decorating workshop on 13 December, Swahili Gomes-McCoy presenting a seasonal style guide on 14 December, NAD holding a festive flower arranging workshop on 15 December, Beauty by Rosh hosting a festive makeup workshop on 16 December, Sustainablee hosting an upcycled Christmas decor workshop on 17 December, cookie decorating with Ashanthi on 18 December, puppy adoption with Embark on 19 December, a workshop on sustainable Christmas practice with Lonali on 20 December, a workshop on gift packaging with the TDC on 21 December, extended opening hours on 22 December (until midnight), and Christmas Carols on 23 December.  Speaking on the importance of this Christmas season for small designer and retail brands, Wickramasinghe shared that the pandemic has seen small start-up designers forced to take a back seat when it comes to growing and nurturing their brands, and TDC has been working to help their brands with this through their New Designer Residency platform since 2019. “The last two years have been very difficult for smaller brands,” Wickramasinghe said, noting that from manufacturing systems to being able to go out and about to get things done to being able to buy fabric in small quantities, small start-up brands have had to face many challenges. Wickramasinghe added: “We’ve been trying to encourage these brands and give them a space to grow, and even taken on some small costs for relaunching brands and collections to help these designers kickstart their brands. The New Residency has, over the last few months, been guiding and helping our small start-up brands and putting a community together. “We’ve been sharing contacts, connecting some of our more established designers with our younger ones to help each other, and even if brands weren’t able to create a collection specifically for Christmas, we’ve encouraged them to do something even for the end of the Christmas season or for January to kick-start their brands.” With 2021 almost behind us, we asked Wickramasinghe what her hopes were for 2022. Noting that the last two-and-a-half years have been a very tough time for all Sri Lankans, Wickramasinghe shared that she and TDC were looking towards 2022 with a sense of optimism. “Next year, we’re steaming forward and seeing what we can do in terms of new ventures, collaborations, and events. The future is what we make of it, and through all this, we need to find balance with the new normal as well as try to find balance with e-commerce and in-store retail, with established designers and new start-up designers, between fashion and jewellery, and everything basically. Our hope for next year is to stay positive and focused and see what we can do together with other people as a collaborative platform,” Wickramasinghe shared.

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Automobile, Mother and Baby Products, Clothing, and Fashion. Additionally, Kapruka offers unique online services like Money Remittance, Astrology, Medicine Delivery, and access to over 700 Top Brands. Also If you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.Send love straight to their heart this Valentine's with our thoughtful gifts!


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