There are two ways of approaching a national crisis, or for that matter any crisis in an organisation. The first is to completely go on a “war footing” and “hunker down in the bunker”, taking the crisis head-on and fighting it. The other is to ride things out, while at the same time bringing in several austerity measures in trying to balance and manage the situation.
Both have their own merits and demerits. The “war footing” scenario is rather draconic, and can be quite repressive and demoralising to the organisation (or the general populace, in terms of a national crisis). But if the situation is so dire and critical, then perhaps it warrants such a response.
The second “compromise response” would certainly soften the stress and mental anguish caused, but it can be slow in showing results.
The Sri Lankan situation
There is no doubt that Sri Lanka is in the throes of the most serious economic crisis it has ever faced. This is further compounded by a simultaneous political crisis that is equally serious. There are acute shortages of all basic essentials such as food, gas, fuel, electricity, and medicines. The UN reports that some 5 million people in Sri Lanka are living in hunger, or a hand-to-mouth existence.
More concerning is that some 15% of children under the age of 12 are severely malnourished, as per the Global Nutrition Report, and the situation is going to get worse in the next few months, so we are sitting on a deadly time bomb. Therefore the situation currently is very dire, which in my view warrants the first option of a “war footing” approach.
Hence the need of the hour is a good crisis management plan.
Crisis management strategy
Let us delve into management practices on how to address such a situation. Of course, managing a crisis in an organisation is no doubt a far cry from managing a national crisis, but some of the fundamental principles will still be relevant. Having had a long career in tourism, where much of the period was spent in facing and managing one crisis after another, I can humbly profess to have some experience in this area.
Let us first list out the main elements of such an exercise that is usually followed in the private sector during a crisis, and then evaluate how the Government’s response to each stacks up.
- Accept and identify the crisis
- Fulfil the need for strong, decisive leadership and centralised control
- Set up a small senior crisis management team
- Implement the suspension of all capital expenditure
- Prune down all other non-essential recurrent expenditure
- Communicate honestly and clearly to all staff about the prevailing situation
- Ensure the crisis management team meets often to review the situation and progress
- Carefully explore and evaluate all possible survival strategies (income generation and cost management) and implement only those having a quick return
- Manage cash flows
- Accept and identify the crisis
- Fulfil the need for strong, decisive leadership and centralised control
- Set up a small senior crisis management team
- Implement the suspension of all capital expenditure
- Prune down all other non-essential recurrent expenditure
- Communicate honestly and clearly to all regarding the prevailing situation
- Ensure the crisis management team meets often to review the situation and progress
- Explore and evaluate carefully all possible survival strategies (income generation and cost management) and implement only those having a quick return
- Manage cash flow