Business

Dialog launches digital Poson experience in Mihintale

Dialog Axiata PLC launched an interactive digital Poson experience, Dialog Nethrabhiwandana Poson Digital Aloka Pooja, which was accessible via poson.dialog.lk from 15-16 June, following the ceremonial initiation of the Poson Aloka Pooja at Mihintale Raja Maha Viharaya.

Dialog Nethrabhiwandana Poson Digital Aloka Pooja was developed to provide a truly transcending and interactive experience to Buddhist devotees across Sri Lanka, and to those on pilgrimage to Mihintale where anyone was able to be a part of Sri Lanka’s largest Poson Aloka Pooja from anywhere and illuminate a digital light adorning a digital Raja Maha Viharaya stupa on poson.dialog.lk, which also appeared on an LED screen set up at the Mihintale Raja Maha Viharaya.

The Digital Aloka Pooja was launched by Chief Incumbent of the Viharaya Ven. Walawahengunawewe Dhammarathana Thera, MP Chandima Gamage, and Dialog Axiata PLC Group Chief Marketing Officer Amali Nanayakkara. It was developed in line with the traditional 84,000 Pahan Pooja ceremony, where the objective was to illuminate 84,000 digital lights on poson.dialog.lk and on the LED screen set up at the Mihintale Raja Maha Viharaya before midnight on 16 June. All 84,000 digital lights were illuminated by 9.30 p.m. on Poson Poya day by Buddhist devotees across the country.

Dialog supports many cultural events, including the Kandy Perahara, Kelaniya Duruthu Maha Perahara, Nawam Maha Perahara at Gangaramaya, Baudhaloka Vesak Kalapaya, Sri Buddha Rashmi Vesak Kalapaya at Gangaramaya, Katharagama Esala Perahara, Gatabaru Esala Perahara, and Kotte Raja Maha Vihara Perahara. This is also in line with the company’s many efforts towards the preservation of Sri Lankan traditions and heritage, most notably the construction of the vestibule for the Dimbulagala Aranya Senasanaya, contributing to the uplifting of Sri Lanka’s rich cultural history.