HNB PLC partnered with multinational enterprise software company IFS Sri Lanka to issue co-branded Visa credit cards which are anchored to a slew of exclusive incentives and benefits to its clientele and staff. The partnership, which was sealed in the presence of HNB Managing Director and Chief Executive Officer Jonathan Alles and IFS South Asia Managing Director Shiraz Lye at HNB Towers recently, offers the exclusive group of cardholders a wide range of personalised services and products across Visa merchants internationally and across HNB’s own extensive local merchant partner network. “HNB’s partnership with IFS marks a true milestone for both our organisations. Firstly, of course, we are pleased to be able to serve the needs of such a prestigious group of customers, but equally significant is the agreement that both IFS and HNB have reached to leverage this partnership to serve the greater good through collaboration on green initiatives. This is a unique model which ensures that IFS cardholders are provided with exclusive benefits that also serve the needs of society at large,” HNB Managing Director and Chief Executive Officer Jonathan Alles said. HNB will issue members of the IFS top tier clientele and management Visa Infinite and Visa Signature credit cards where selected cardholders will be given the opportunity to join the highly exclusive Priority Circle and Club membership – all of which provide cardholders access to an even larger range of discounts and special benefits. Co-branded credit cardholders will enjoy access to exclusive travel services provided through the Visa Airport Companion and Visa Concierge platforms which are bundled with a further range of exclusive benefits and offers. “We are excited to embark on this initiative with Hatton National Bank. This co-branded card would bring along a sense of belongingness and loyalty in addition to access to special offerings and many benefits to IFS customers and staff in Sri Lanka. Further, the partnership is the first of its kind in the software industry,” said IFS South Asia Managing Director Shiraz Lye. Notably, HNB’s partnership with IFS also extends into the sphere of corporate social responsibility, with a percentage of the usage on the new co-branded card being channelled towards the IFS CSR fund every month. IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations.