Introducing a preventive approach to life insurance, Janashakthi Insurance PLC last week partnered with leading lifestyle, health, and fitness app ayubo.life to usher in customers on a journey of wellness with the innovative “Live Life” solution. This wellness-based digital insurance solution will be the first of its kind to be offered in the local insurance industry, and will offer a tangible benefit to its customers in improving their health, along with its unique wellness proposition. “Live Life” enables customers to choose their level of engagement and protection through five products corresponding to five health categories for a monthly premium ranging from Rs. 1,000 to Rs. 5,000. Once signed up, a team of qualified health and wellness experts, including a physician, dietician, and sports scientist, will guide the customer through their wellness journey, to reduce their risk status within the year. Once the policyholder succeeds in reducing the risk factors to the next level within the year, they will be rewarded with additional protection benefits with an increased cover for the next year. Commenting on this insurance solution, Janashakthi Insurance PLC Director/Chief Executive Officer Jude Fernando said: “‘Live Life’ is designed to disrupt the conventional insurance spectrum through rewarding individuals for wellness behaviour. ‘Live Life’ is an innovative, customer-focused solution based on preventive wellness, through which we focus on empowering our customers to live well and engage in a lifelong journey of wellbeing by offering them tangible and meaningful rewards for their efforts. This is a game-changing shift from traditional transactional engagement between an insurer and its policyholder, and we are honoured to make this progressive step in the industry.” Ayubo.life Director/Chief Operating Officer Dr. Chamila Ariyananda added: “With a vision of enriching, every life we touch, ayubo.life is proud to embark on this journey of taking the consumers engaging in the insurance proposition on a gamified, rewarding, guided path with individualised goal-driven wellness plans serviced by a qualified panel of experts. With the alarming statistics in the space of lifestyle diseases, we believe that this proposition will contribute towards enhancing the lifestyle of the individual, creating a healthier Sri Lanka.” With the introduction of “Live Life”, Janashakthi Insurance becomes the first and only insurer in Sri Lanka to reward policyholders with tangible benefits for engaging in positive wellness behaviour. Janashakthi Insurance PLC was founded in 1994 as a life insurance company.