Samsung Sri Lanka on Wednesday (19) launched the world’s first QLED 8K TV in Sri Lanka in partnership with SML Frontier Automotive, sole agents for Jaguar Land Rover in Sri Lanka. The Samsung QLED 8K TV comes with real 8K resolution, 8K AI upscaling, quantum processor 8K, and quantum HDR. Samsung QLED 8K TVs, which will be available in 75-inches (189 cm), come with 33 million pixels – four times the resolution of 4K UHD TVs and 16 times that of a Full HD TV – allowing consumers to immerse themselves in the display. These 33 million pixels provide sharper resolution, giving a feeling of realness and presence with exceptionally true-to-life picture quality. Commenting on the partnership, Samsung Sri Lanka Managing Director SungSu You said: “We are pleased to partner with Jaguar and Land Rover to offer Samsung QLED 8K TVs to their elite customer base. This upscale luxury TV model is truly for people who value premium quality and will more than exceed their high expectations for an impeccable viewing experience. Samsung counts Land Rover and Jaguar as its premium automobile partner in Sri Lanka to drive Samsung’s superior electronics products for appreciative customers in Sri Lanka.” SML Frontier Automotive Managing Director Theo Fernando stated: “At SML Frontier, with our brands Jaguar and Land Rover, we offer all our customers an exclusive lifestyle through our Owners’ Club. We are pleased to add Samsung to our partners and launch the Samsung QLED 8K TVs to our base.” Samsung’s proprietary 8K AI upscaling technology is based on machine learning upscales picture and sound quality regardless of the original source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB, or even mobile mirroring, the quantum processor 8K recognises and upscales the content to appear in 8K quality. Samsung QLED 8K breaks new ground for ultra-premium TVs and home entertainment, delivering a beautiful design that is supported with the most advanced picture quality in its portfolio. The enhanced offering challenges normal conventions and redefines how consumers should watch content on their TVs. “At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K line up with 8K AI upscaling is an integral component as we look to the future of displays. We are thrilled to introduce new QLED 8K TVs that will change the dynamics of ultra-premium televisions and are confident that our consumers will experience nothing short of brilliance in colour, clarity, and sound,” said Samsung Sri Lanka General Manager/Head of Consumer Electronics Sabry Ansar. Samsung’s new range of QLED 8K TVs will be priced at Rs. 1,999,990 (75-inch/189 cm). Any Land Rover or Jaguar customer can pre order at above price and get a Galaxy S10+ and Gear Buds free. Available to pre order from 18 June to 7 July.