German auto giant BMW re-affirmed its commitment to the Sri Lankan market and its decades-long partnership with Prestige Automobile (Pvt.) Ltd. (PAPL) – the only authorised importer in Sri Lanka to sell, service, and repair BMW and MINI vehicles – with a recent visit by BMW Group Asia Managing Director Christopher Wehner accompanied by BMW Group Asia Sales Director Veronika Hammond and Sales Channel Development and Customer Management Director Lee Hwee Siong.
The team was here to broaden their understanding about the Sri Lankan market for BMW, managed by sole authorised dealer Prestige Automobiles for the past 24 years, and to extend further support in offering a bespoke model mix and pricing strategy tailored to the local market dynamics, Prestige Automobile announced in a press release last week.
“BMW Asia is keen to strengthen its ties with its exclusive local partner, and has extended its support to Prestige Automobile’s growth plans. The fully extended state-of-the-art service facility delivers the ultimate service and repairs through the country’s only BMW trained and certified technicians to maintain your ultimate driving machine at its peak. Sticking to the BMW true values and only using the finest materials such as ‘brand new’ parts, special tools, and certified BMW software, Prestige Automobile maintains the highest global standards that one could expect from any international BMW dealership,” the release said.
Expressing his appreciation of the long-standing relationship with Prestige Automobiles, Wehner said: “Sri Lanka is a fast-growing market with immense potential. Therefore, we are delighted to continue our successful collaboration with Prestige Automobile to further strengthen the brand’s presence in the country. We are confident the team is well equipped to deliver an exciting, engaging, and enriching brand experience to our customers for years to come.”
Prestige Automobile achieved the best year-on-year growth in the entire Asia-Pacific region in 2018 and received the highest scores in the group’s international retail standards audit. BMW Sri Lanka has also been lauded by BMW Group Asia for being part of an elite group of dealerships in the worldwide BMW network and consistently scoring the highest marks.
Emphasising the importance given to maintaining the exacting standards set by BMW Group, and the BMW Sri Lanka team’s commitment to exceeding expectations over the years, Prestige Automobile Director – Sales and Marketing Niranga Peiris said: “Prestige Automobile has consistently maintained a customer-centric culture to ensure the precision of German machinery of BMW is kept in the best shape, with constant investment into developing service capabilities. The visit in September of this year by the BMW Asia leadership was a further endorsement of their commitment to Prestige Automobiles – the only certified agent to sell or repair BMW cars in Sri Lanka according to BMW stipulated global standards – to enhance our capacity and support the international certification of our sales and after-sales staff. The group also takes active ownership to develop the product and technical knowledge of our BMW Sri Lanka staff to enhance the overall customer experience.”
The year 2020 will mark 25 years since Prestige Automobile got behind the wheel. BMW Group Asia will release several special edition cars to the local market to celebrate this key milestone and to endorse their enduring partnership with BMW Sri Lanka.
The team was here to broaden their understanding about the Sri Lankan market for BMW, managed by sole authorised dealer Prestige Automobiles for the past 24 years, and to extend further support in offering a bespoke model mix and pricing strategy tailored to the local market dynamics, Prestige Automobile announced in a press release last week.
“BMW Asia is keen to strengthen its ties with its exclusive local partner, and has extended its support to Prestige Automobile’s growth plans. The fully extended state-of-the-art service facility delivers the ultimate service and repairs through the country’s only BMW trained and certified technicians to maintain your ultimate driving machine at its peak. Sticking to the BMW true values and only using the finest materials such as ‘brand new’ parts, special tools, and certified BMW software, Prestige Automobile maintains the highest global standards that one could expect from any international BMW dealership,” the release said.
Expressing his appreciation of the long-standing relationship with Prestige Automobiles, Wehner said: “Sri Lanka is a fast-growing market with immense potential. Therefore, we are delighted to continue our successful collaboration with Prestige Automobile to further strengthen the brand’s presence in the country. We are confident the team is well equipped to deliver an exciting, engaging, and enriching brand experience to our customers for years to come.”
Prestige Automobile achieved the best year-on-year growth in the entire Asia-Pacific region in 2018 and received the highest scores in the group’s international retail standards audit. BMW Sri Lanka has also been lauded by BMW Group Asia for being part of an elite group of dealerships in the worldwide BMW network and consistently scoring the highest marks.
Emphasising the importance given to maintaining the exacting standards set by BMW Group, and the BMW Sri Lanka team’s commitment to exceeding expectations over the years, Prestige Automobile Director – Sales and Marketing Niranga Peiris said: “Prestige Automobile has consistently maintained a customer-centric culture to ensure the precision of German machinery of BMW is kept in the best shape, with constant investment into developing service capabilities. The visit in September of this year by the BMW Asia leadership was a further endorsement of their commitment to Prestige Automobiles – the only certified agent to sell or repair BMW cars in Sri Lanka according to BMW stipulated global standards – to enhance our capacity and support the international certification of our sales and after-sales staff. The group also takes active ownership to develop the product and technical knowledge of our BMW Sri Lanka staff to enhance the overall customer experience.”
The year 2020 will mark 25 years since Prestige Automobile got behind the wheel. BMW Group Asia will release several special edition cars to the local market to celebrate this key milestone and to endorse their enduring partnership with BMW Sri Lanka.