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HSBC CFW 2020

11 Mar 2020

Strapline: High-quality emerging designer line-up this season
This season, Colombo Fashion Week (CFW) sees the highest participation of high-potential emerging designers for the showcase scheduled for 19 March. The showcase will be held at the spectacular 35th floor of the One Galle Face Tower, overlooking the magnificent cityscape of Colombo. Under the guidance of CFW, each young designer will also incorporate CFW’s “Responsible Meter” where every garment will be given a score based on how responsible, accountable, and transparent it is.
Nurturing the next generation of Sri Lankan fashion designers has been the key focus since the inception of HSBC CFW. The design development system of CFW has always been an integral part of the platform, thus becoming an important format for CFW to mentor, train, and groom the next generation of fashion designers. The “Emerging Designer Showcase” focuses on honing the skills of young designers and providing them with a platform to showcase their creative talent.
Since the introduction of this platform, HSBC CFW has witnessed an increasing number of designers who approach it annually with the intent of launching their career in fashion using CFW as their platform of choice. Over 90% of both established and up-and-coming designers in the country today began their journey in fashion with CFW. This is a testament to the platform’s authenticity and commitment to engender a self-sustainable infrastructure for emerging designers.
Over the years, the quality of emerging designers has progressively improved and in 2020, we have seen the fruits of these efforts as we had the biggest pool of applicants for emerging designers to date. The calibre of next-generation designers has improved tremendously, so much so that we have twice the number of designers showcasing this season – 13 in total – as opposed to just eight designers.
“It’s been delightful to see 13 high potential young designers showcasing this year. Although our quota for each day’s showcase is seven, we couldn’t help but select 13 deserving young designers because of the evolved design thinking displayed in their collections. It’s always exciting to present the next gen as that reflects on the work put in throughout the years into the future. This is a testimony to the design development system CFW has established and continues to focus year on year,” said CFW Founder and Managing Director Ajai Vir Singh.
Each emerging designer has been carefully mentored through the creative process by the CFW mentorship panel to help them refine their skills. Each designer was guided on design thinking, collection planning, fashion marketing, brand presentation, and retail feasibility over a period of three months. The collection planning aspect was guided by Upeksha Hager, a senior fashion designer with over a decade of experience in the fashion industry, while the rest of the programme, including fashion marketing and retail, is led by Fazeena Rajabdeen, CEO and Director of CFW. The programme is a result of the overall design development system for emerging designers, which was crafted by Vir Singh.
“Establishing the next gen has been one of the objectives of our developmental system since inception. Every year, we raise the bar and streamline this platform to adapt and allow more participation in this segment. This season, we showcase 13 designers, whose point of view has been nurtured and strengthened to create the future of our fashion system,” said Rajabdeen.
This season of HSBC CFW will take place from 18-21 March 2020, with the Emerging Designer Showcase held on 19 March.
For more information on CFW’s Summer 2020 edition, visit the official website at www.colombofashionweek.com. Follow CFW on Instagram (@colombofashionweek) and Facebook (@colombofashionweek) for the latest updates, photos, videos, and more.

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