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Cancer treatment: NCCP launches Aayuplus campaign

15 Oct 2020

By Sarah Hannan The National Cancer Control Programme (NCCP) Sri Lanka launched the Aayuplus social media campaign yesterday (14) in an effort to promote early detection, prevention, and treatment of cancer and palliative care. “At least one-third of people who contract cancers can be easily cured if detected at an early stage. Even the rest of the cancers can be treated if the patients are to follow treatment and palliative care as prescribed by the oncologists,” NCCP Director and community physician Dr. Janaki Vidanapathirana said. The “Aayuplus” social media campaign will feature informative posts, interviews with celebrities and professionals, etc. which will help spread messages on cancer prevention, early detection and treatment, and palliative care over the next 12 months. Dr. Vidanapathirana also noted that the campaign aims to inculcate a positive outlook in life to persons receiving treatment for cancers and to remind the others that they too can have hope, if they follow the medical instructions and engage in activities to improve their mental wellbeing. Sri Lanka each year records about 23,000 new cases of cancer patients and at least 14,000 deaths due to cancers are reported from the country as well. While these numbers are alarming, the NCCP believes that this campaign would encourage the public to get themselves screened for cancers and start on treatment at an early stage.

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