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CES 2022: Empowering the future

02 Jan 2022

The Consumer Electronics Show (CES) is the world’s largest consumer electronics event, that sets the scene every January for what the upcoming trends are for the global electronics industry. Each year, the tech world pays particular attention to CES’ keynote addresses, which not only signify the opening of the event, but also present the direction of future products, services, and technologies. CES® 2022: The countdown is on Over 2,100 exhibiting companies – with more being added every day – and hundreds of thought leaders from around the world are ready to show how tech has become an important aspect of day-to-day lives. Key industry audiences are also showing strong commitment; 195 of the Fortune Global 500, 77 of the Interbrand 100, 66 of the top retailers, leading US and global media, and attendees from 159 countries are already registered to join the CES 2022 in Las Vegas. Samsung is ready to bring the industry back together to experience the next generation of innovation. When it kicks off in January, CES 2022 will bring a bevy of new devices from all the major players in the industry. Participants will be able to see and experience some cutting-edge TV technology from the likes of LG, Samsung, and Sony, plus new laptops, smartphones, wearables and headphones, and other accessories as well. Samsung: Fuelling CES since 2011 Since 2002, Samsung Electronics has been sharing its philosophy and vision for the year ahead – and beyond – through a total of sic keynote addresses at CES. At CES 2022, the first CES event to be held offline in two years due to the pandemic, Samsung Electronics Vice Chairman and Chief Executive Officer (CEO) Jong-Hee (JH) Han is set to deliver his keynote address titled “Together for Tomorrow” to present the direction for technological development going forward. Ahead of Han’s keynote at CES 2022, Samsung Newsroom has compiled the key topics and technological trends presented at Samsung’s CES keynote addresses between 2011 and 2020 to provide an insight into the evolution of the phrase “future technology” and what it really means. 2011: Human digitalism The main topic at Samsung’s 2011 CES keynote was the convergence of digital technology and human beings. Humanism, a philosophy that originated in the culture and arts fields, had recently reached the technology industry and become the latest trend. Illustrating this development, Samsung’s keynote that year centered on the concept of human digitalism, and throughout the address, the company advocated for the “reinterpretation of technology”, an idea that sees the values that human beings fundamentally pursue combined with advanced technologies. BK Yoon, Samsung’s Visual Display Business President and Head at the time, outlined four guiding principles to underlie human digitalism. These are: interacting with the world in an easy and convenient manner anytime, anywhere; creating products that blend naturally and seamlessly into consumers’ lifestyles; providing enjoyment through new discoveries; and pursuing corporate social responsibility that prioritises the environment and pursuing a better tomorrow. The company also outlined its plan to apply this vision of human digitalism to all its technologies and products in order to bring about a new digital paradigm shift. 2013: Mobilising possibility In 2013, the very centre of all electronic products – their components – was gaining attention. Accordingly, in the CES keynote address, Samsung introduced its processor – the brain of their mobile devices – with its energy-efficient memory solutions which help reduce electricity usage, along with Youm – its next-generation flexible display line-up. The keynote speech, delivered by Dr. Stephen Woo, Samsung Electronics System LSI Business of Device Solutions Division President at the time, highlighted how society and consumers’ lives are set to benefit from the innovations generated when such advanced component technologies go beyond their boundaries and unite with various technological fields. 2015: Unlocking the infinite possibilities of IoT At its 2015 CES keynote address, Samsung presented its blueprint for what the era of Internet of Things (IoT) the company planned to realise will look like. Samsung’s blueprint envisioned a world in which all kinds of products would move forward together with digital technology. In addition, Samsung introduced its essential technologies for realising this IoT-powered world, including ultra-small, energy-efficient, and intelligent sensors and semiconductor chips. BK Yoon, CE Division President and Head at the time, emphasised the importance of open platforms in order to achieve a true realisation of this vision, and accordingly introduced the SmartThings platform, a hub for all kinds of smart devices and services. 2016: IoT in sync with real life In their 2016 keynote address, Samsung introduced stories of how IoT had become part of daily life to the audience. Samsung began the keynote by introducing the three key elements of IoT; performance, user environment, and security. Dr. WP Hong, Samsung SDS President at the time, introduced their innovative technologies, such as the Samsung Family Hub refrigerator which is a perfect example of IoT playing a role in the home environment. Samsung also affirmed its commitment to providing infinite value to its consumers by expanding its platform openness through cross-industry collaboration going forward. 2020: Age of experiences At the beginning of the new decade, Samsung opened CES 2020 with a keynote address that heralded the beginning of a new age, the “Age of Experiences” – the age in which personal preferences and experiences are foremost. The keynote speaker H.S. Kim, Samsung Consumer Electronics President and CEO at the time, also shared the company’s vision for the electronics industry over the upcoming 10 years, which highlighted that, by merit of users that prioritise their experience and enjoyment of their products rather than just their ownership of them, personalised technologies able to satisfy each individual’s needs, smart homes and cities, and robotic life companions are set to become more important. Samsung also emphasised in the keynote that it will become even more committed to expanding and advancing technologies by focusing on a better future for the users as the driving force and ultimate purpose behind their development. ‘Together for Tomorrow’ in 2022 At the upcoming CES 2022, Samsung is set to give its keynote address under the theme “Together for Tomorrow”, within which the idea that “technology should exist for humanity and the earth” is paramount. Samsung is set to introduce its multifaceted efforts to contribute to making life on earth more sustainable, and emphasise the need for everyone to participate in reducing climate change, wherever they may be. The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimised, customised service for each and every person, along with enhanced experiences of being connected to one another. Samsung’s keynote address for at CES 2022 will be livestreamed online on the Samsung Electronics Newsroom website at 6.30 p.m. PST on 4 January. Tune in to learn more about Samsung’s latest vision for how innovative technologies can change the world.


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