Sri Lanka Tourism and the Sri Lankan Embassy in Stockholm presented “Destination Sri Lanka” at the 2021 Travel News Market (TNM) recently at the Stockholm Waterfront Congress Centre.
With Sri Lanka as a top tourist destination for 2022, opening its shores to the world traveller with minimum restrictions, especially for those who are fully inoculated, the country’s unique and diverse tourism experience was showcased at the “So Sri Lanka” booth, highlighting the ease of travel and the country’s warm and welcoming spirit.
Ceylon Tea and gems were also featured at the booth. The high foot count and involved interactions at the Sri Lanka booth with tour companies, travel agents, media including bloggers and freelancers, and tourism schools indicate a renewed interest in the destination. Fourteen Sri Lankan tour companies utilised the booth at the annual TNM to project their companies and packages they offer.
The So Sri Lanka booth was jointly inaugurated by Sri Lankan Ambassador to Sweden and Denmark Dharshana M. Perera, TNM Chief Executive Officer (CEO) Nils Norberg, PATA Sweden Chapter President Robert Hallin, Sweden Sri Lanka Business Council (SSLBC) Secretary General Leif Ohlson, and Honorary Consul of Sri Lanka in Gothenburg Marcus Pettersson.
The Scandinavian region has been identified as an emerging priority market for tourism to Sri Lanka. Tourism-related trade fairs in Sweden and Denmark are key industry events. The annual TNM event will reconvene on 22 November 2022 in Stockholm.
‘Destination Sri Lanka’ presented at TNM 2021
17 Nov 2021
‘Destination Sri Lanka’ presented at TNM 2021
17 Nov 2021
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