Business

DIMO launches Tata Motor’s first compact SUV Nexon in Sri Lanka    

Diesel and Motor Engineering PLC (DIMO), the sole distributor of Tata Motors, launched Tata’s brand new SUV model Nexon in Sri Lanka for an introductory price of Rs. 4.89 million on Tuesday.

The new SUV model has a 4-star adult safety rating by the Global New Car Assessment Programme (Global NCAP), the highest adult safety score (13.56/17.00) amongst all the models tested by Global NCAP in India.

DIMO, Chairman and Managing Director Ranjith Pandithage said having similar set of ethics and governance is the cornerstone of the 60-year relationship between Tata Motors and DIMO.  In the beginning Tata gained popularity for commercial vehicles and gradually introduced their brand new passenger vehicle segment to Sri Lankan market.

Pandithage lamented that, while most countries restrict second hand vehicles, Sri Lanka has become a market of “second hand junk.”

“Why should Sri Lankan customers buy second hand vehicles that foreigners have given up three years ago? It’s a shame; it’s an insult to my nation and to my people. Here we can give a better vehicle, a brand new vehicle”.

Tata Motors Limited, President, Passenger Vehicles, Mayank Pareek called Sri Lanka a land of possibilities, and that Tata believes Sri Lanka deserves the best.

“Tata follows a redefined concept that focuses on quality, technology, style and design.”

After the launch in September 2017 Nexon won 21 awards in India and remains in the top 5 list of compact SUV category competing with Maruti Suzuki, Mahindra, Toyota and Jeep. Up to now Tata has sold more than 50,000 units in India.

Nexon was introduced in six models, namely XE, XM, XT, XZ, XZ+, XZA and in six different colours, Etna, Orange, Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White. The SUV comes with 1198cc, 1.2 Litre turbo-charged Petrol engine in Revotron series and 1497cc 1.5 Litre Diesel engine in Revotorq series. Nexon is equipped with 6-speed gear transmission featuring Eco, City and Sport multi drive modes that deliver high performance to economic fuel consumption to suit the driving environment.  The fuel consumption of the petrol model gives approximately 18 kmpl whereas the diesel model gives 22 kmpl.

Tata Motors Limited, a US$ 45 billion organisation, is a leading automobile manufacturer with a portfolio that includes a wide range of cars, utility vehicles, trucks, buses and defence vehicles, spread across 175 countries. DIMO is the sole distributor for Tata vehicles and spare parts in Sri Lanka.