- Offering a range of new styles and colours
Double XL, Sri Lanka’s first plus-size clothing store, established in 2010, recently relocated its premises to No. 106, Reid Avenue, Thummulla Junction, Colombo 4 to offer customers an enhanced shopping experience with increased retail space.
As a pioneer in plus-size clothing for both men and women, the brand has grown into a household name in Sri Lanka’s fashion industry. Empowering wearers to break the stigma of fuller bodies, Double XL has remained consistent in delivering comfort, unique designs, style, and quality clothing to customers for over a decade.
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Double XL Founder and Director Adhisha Dahanayaka[/caption]
Brunch had a chat with Double XL Founder and Director Adhisha Dahanayaka on what the new store offers and how their journey has been throughout the years.
What’s new in store
Dahanayaka told us that the brand aims for a clothing range that is aesthetic, comfortable, and fashion-forward, while throwing all the outdated rules about what plus-size individuals should and shouldn’t wear right out the window. “There are short dresses, crop tops, body-con dresses, bold prints, jeans, and more, making it easier than ever to fill your wardrobe with quality, chic pieces,” she commented.
The brand has also debuted its new DXL Teen and DXL Active ranges, after two years of research and development (R&D) by the team. Dahanayaka told us that the clothes are designed based on the feedback gathered from plus-sized teenagers and their parents, adding: “The new DXL Teen line aims to tastefully meet their preferences, while ensuring the designs remain affordable.”
“We’ve noticed teenagers coming to our store and picking out cute and fun outfits, while they would have specific preferences, such as opting for jeans instead of a linen dress,” she further explained. Once they began to understand these preferences, the design team created the teenage collection to be colourful and fun as well as affordable.
We had a look at the new collection and it is indeed very colourful and stylish – just what every average teenager would opt for in the current times.
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Double XL Founder Adhisha Dahanayaka with Directors Priyan Senerath and Deminthe Dahanayake[/caption]
Additionally, Dahanayaka told us that for the first time in Sri Lanka, Double XL has introduced an activewear range for plus-sized individuals under its premium brand DXL Exclusive. The sporting and activewear line consists of tennis skirts, shorts and t-shirts for squash and badminton, gym wear, jackets, and more.
Their latest collections introduce a wide range of colourful attires and fun prints that are quite different from their usual styles. Expanding to cater to everyone, Dahanayaka told us that they are seeking to deliver a versatile range that strives to include something for everyone.
It doesn’t stop there; Double XL also has a collection of loungewear, pyjamas, accessories, lingerie, and footwear, while exclusive lines will also be available at the store with a selective range of fragrances, cosmetics, and skincare.
The design and manufacturing
Produced in limited-run batches and crafted from high-quality innovative textiles, Dahanayaka draws inspiration from a deeply personal place and real-life human stories to cater to her clients’ needs.
Double XL curates capsule collections of minimalist wardrobe essentials crafted from premium fabrics, and their approach ensures that comfort goes beyond the basics. “I want to thank all my loyal customers and team, without whom we wouldn’t have achieved who we are today. Not forgetting my international and local fabric suppliers, despite the pandemic. They always managed to deliver on time,” Dahanayaka added.
When talking about the process behind designing the clothes, Dahanayaka told us that she, along with Directors Priyan Senerath and Deminthe Dahanayake and the Double XL team, overlook the entire process, from sourcing the fabric up to the final design on the rack.
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Ambience of the new store[/caption]
What to expect
The new location offers twice as much shopping space and four times as much parking as the previous one, allowing it to showcase a wider range of items to even more visitors.
The store design embraces the space’s original details and eccentric layout, proving how much Double XL truly understands its customers’ wants and needs. Dahanayaka, armed with the desire to prevent plus-size people from experiencing the fashion frustrations they have long suffered from, aims for the brand to fill the gap in the market for plus-size clothing.
Shoppers will find that the two-storey building has been tastefully utilised, with an elegant and cosy interior that fills the added space through artistic ambience. The ground floor holds the lady’s clothing options along with accessories, while the first floor displays menswear, the activewear range, and teens clothing.
Follow Double XL on Instagram or Facebook to keep up with their latest designs, and make purchases at their physical store or order online via their website.
Web: https://www.doublexl.lk/
IG: @doublexl_sl
FB: Double XL
