Vitagen, the formulated meal replacement and nutritional supplement was introduced by the House of Maliban at a special influencer event recently. The Australian origin product is Maliban’s offering to its health conscious customer base and was well received by fitness influencers and celebrities who were in attendance at the event. The influencer event held at Tea Avenue, World Trade Centre was the platform for the nutritional supplement’s brand unveiling since arriving in the market. Many prominent figures in the Sri Lankan entertainment industry and fitness community participated in the event, where the product was introduced to the influencers by the Vitagen team.

“Vitagen is a proven product with Australian origins that has continued to help customers meet their health goals for over a decade now. With the rising interest in healthy nutritional products in the market, we felt it was an opportune time to introduce the product to the fitness community and members of the entertainment industries, given the natural fit of the product to those lifestyles,” commented Duvindra Corea, Marketing Manager of Maliban Milk Products (Pvt) Ltd.

Vitagen is a meal replacement formula ranked low on the Glyccemic Index, with no added Sucrose, enriched with nutrients, Calcium, Vitamins and Minerals to suit the modern lifestyles often cited at the root of the alarming rise of non-communicable diseases both globally and in Sri Lanka. By fortifying the formula with necessary nutrients alongside a high Protein content, Vitagen has been successful in providing a well-suited solution for today’s nutritional needs.

“As a former national level athlete, I’m really happy that the local market is being introduced to nutritional options like Vitagen as nutrition itself is an often overlooked but critical component of training and staying fit. Even for those of us who are not training or engaging in sports, the increasingly busy nature of our lifestyles, especially in the cases of individuals doing desk jobs, nutrition becomes critical for staying fit. Vitagen is addressing many of these needs and I’m sure the product will prove to be a great success in the market,” commented lifestyle blogger Dilshan Senaratne.

The launch event also comprised distributing product samples among the fitness community and influencers in attendance. Since the launch event, many of the influencers have gone on to declare their satisfaction with the product on their social media channels and blogs.

“We are thrilled to have received such great responses from the influencers and the fitness community who are undoubtedly one of the most prominent customer segments for the Vitagen product. We are hoping to continue engaging relevant influencers and customer groups to introduce the great product we have,” concluded Sherangi Wijekulasuriya, Senior Brand Executive of Maliban Milk Products (Pvt) Ltd.