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Jack of all trades in the entertainment industry 

27 Sep 2021

  • Ilyas Rauff on his musical, modelling, and acting career 
Sheymon Rauff, was born in Colombo to a small community known as Memon. Even though he hails from a family with a background in business, he always had a passion for music, acting, modelling, and everything about the entertainment industry since childhood. It was a habit at first, as he started singing at school talent shows, and then continued doing mashup cover songs, until he released his original single in 2020. Upon pursuing his passion for modelling, he was also named Mr. Sri Lanka For Men’s Universe in 2017. We spoke to him about his career in music as well as his experience at the pageant. Here’s what he had to say: You were nominated as Mr. Sri Lanka in 2017. How was that experience?  I have been in the modelling industry since the early 2000’s and have walked the ramp for many well known brands worldwide. In 2017, I won the title of Mr. Sri Lanka For Men’s Universe. After the pageant was over I was based in the UAE and have since worked with most of the well-known directors and producers from the Bollywood and Kollywood industries as an assistant casting director. Tell me about your latest song, and the message behind it?  My latest song is Bina Tere ft. Keshan Perera. It is an original Hindi song composed by well-known composer Keshan Perera and it is available on all digital platforms.  Where do you find inspiration for your lyrics? I speak eight languages and move with so many different people from all over the world so I find that every language has its own way of expressing itself. That is where my creativity and inspiration come from.  What were some challenges you faced during your career as a musician?  There were many challenges I’ve had to face to come where I am right now. Coming from a business family background and wanting to follow something very different from that was a challenge in itself, but thanks to the support from my family and friends who were with me throughout and believed I could do it, I have established myself as a musician! There are always going to be different people you meet on your way up the ladder of success; some may be good, some bad, but taking on all these challenges is what keeps us all going on the path to success. As someone that has worked in modelling, acting, and the music industry, what do you think Sri Lanka needs to improve on in these sectors?  Well, having worked in a lot of different industries, we in Sri Lanka need to start recognising the entertainment industry as something worth investing in. The Sri Lankan media and entertainment industry is a sunrise sector for the economy and will make significant strides proving its resilience to the world. What is one memorable experience that you had as an actor?  The most memorable experience as an actor I would say was working with the king Khans of Bollywood: Salman Khan and Shah Rukh Khan. I had the opportunity to work with both of them in multiple movies as an assistant casting director and as a junior artist. Seeing both of them in real life is a memorable experience by itself but both of them always calling you on sets...that’s something to cherish for a lifetime. What has being a musician during the pandemic taught you?  Being a musician in Sri Lanka, or for that matter, anywhere in the world, the one main thing we rely upon is tours and stage performances. Unfortunately, due to this pandemic it’s been halted and we have no other way or means other than to rely on digital platforms. One good thing that came out of this pandemic was that it gave me the opportunity to realise my dreams. I have always wanted to compose music myself, so this pandemic gave me the chance to invest in my own studio and start recording more music. What advice would you give someone that would like to follow in your footsteps?  The only advice I would like to give my fans and to anyone who wishes to follow my footsteps is, do what you like and like what you do – maybe you will earn less but at the end of the day you will be happy. Do you have anything coming up this year?  I’ve been invited to act in two movies by an Indian producer, so I will be travelling to India hopefully by mid-November this year, which is an incredibly exciting opportunity! I also have another song releasing soon so everyone should follow me on my social media platforms to be updated about what’s coming up in the near future. Instagram: @sheymanoo Youtube: Sheymanoo Website: www.sheymanoo.com  

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Automobile, Mother and Baby Products, Clothing, and Fashion. Additionally, Kapruka offers unique online services like Money Remittance, Astrology, Medicine Delivery, and access to over 700 Top Brands. Also If you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.Send love straight to their heart this Valentine's with our thoughtful gifts!


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