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Litro spends Rs. 571 mn on marketing, CAA Director reveals

13 Aug 2021

Alleging that Litro Gas seeks to direct unwanted costs to consumers through the sale of gas cylinders, Executive Director of Consumer Affairs Authority (CAA) Thushan Gunawardena revealed that the advertising and marketing expenses of Litro Gas stand at nearly 571 million rupees. During a televised discussion on the same, Gunawardena raised the question of why a company with a 75% stake in the market needs to spend such a sum of money on advertising and marketing. Further, he also revealed that the salary of the Litro Gas Chairman stands at more than 2.5 million rupees. “How can a state employee draw such a high salary?” he asked. Gunawardena stated that Litro uses funds in a wasteful manner and then expects the CAA to hike prices.  “We need to protect the consumer and institution while also ensuring that the Government is not under pressure,” he explained. Additionally, he mentioned that even though the CAA is an independent institution, its autonomy has been lost.

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