Sports

MCA joins ‘Fair & Lovely Men’, holds limited-over cricket

The much awaited MCA ‘B’ Division 50-over League Tournament, conducted by the Mercantile Cricket Association, will commence from next Wednesday, 26 September at the MCA Grounds, Colombo.

This was announced to the media at a special briefing held at MCA premises on Wednesday, 19 September.

Owning the title sponsorship for the second year running, Unilever Fair & Lovely Men will award the coveted ‘Fair & Lovely Men Challenge Trophy’ to the eight teams who will compete against their opponents for the grand championship.

The handing over of the title sponsorship for the MCA ‘B’ Division 50-over League Tournament on Wednesday, 19 Sept. at MCA: Seen here are (not in order) MCA President Roshan Iddamalgoda, MCA General Secretary Nalin Wickremasinghe and Chairman of its Tournament Committee, Sujeewa de Silva. Representing Unilever Sri Lanka was Marketing Director – Personal Care, Ms. Nilushi Jayathilake and Senior Brand Manager Unilever Face Care, Daminda Perera. (Photo by Saman Abeysiriwardena)

Participating firms –

John Keells, Unilever Sri Lanka, CDB, HNB, Kanrich Finance, Expo Lanka, Singer Sri Lanka and Commercial Bank

They will face one another in 33 matches during the Preliminaries, to be held from 26 September.

The top four teams will qualify to play in the semi-finals from 20 October.

The final will take place on 3 November at the Mercantile Cricket Association Grounds.

“We are very pleased to be partnering with Unilever Sri Lanka for the second consecutive year for the ‘B’ Division tournament. This tournament attracts a lot of potential players and is a great platform to witness the raise of the next generation of players who will keep this proud game alive,” said MCA President, Roshan Iddamalgoda.

‘FAL Men Cricket Academy’ –

Face Care brand, ‘Fair & Lovely Men’, announced the ‘FAL Men Cricket Academy’ this year. The objective of this initiative, made together with thepapare.com, is to identify young potential talent from around the country.

“Cricket in Sri Lanka has changed lives, empowered a Nation and continues to be the most cherished sport. Despite the success and the talent this country boasts for the sport, our young cricketers have found it hard to find their places amongst the best in the international arena. This has been due to the gaps in the transition from domestic to international cricket. Therefore, the FAL Men Cricket Academy will be launched with the right infrastructure to develop a new breed of cricketers that will evolve into great sportsman and raise the bar for Sri Lankan cricket,” said Senior Brand Manager Unilever Face Care, Daminda Perera.

“Also, with our affiliation to the MCA ‘B’ Division League, we will support emerging Sri Lankan cricketers to set new standards in the game and play the game to their true potential,” he further noted.

In addition to identifying potential talent, the Academy will support the development of talent under all three categories (‘A’, ‘B’ & ‘C’) and provide educational support for those selected groups. To provide a wider opportunity for youngsters to display their talents, four major coaching camps will take place in Colombo, Kandy, Galle and Jaffna and will be headed by some of Sri Lanka’s top class premier players.

Cricket Masterclass –

Further, to provide best in-class cricket learning, the Academy will host a ‘Cricket Masterclass’ which will focus on teaching different areas of cricket (i.e. batting, bowling and fielding master class), personality and leadership coaching as well as various other values essential to becoming a well-rounded cricketer as well as a citizen.

The entire platform will be made available to a wider audience through inter-linked thepapare.com and FAL Men digital platforms.