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Misinformation during polls: FB to monitor

06 Oct 2019

By Sarah Hannan Facebook is to monitor the spread of misinformation during the election in Sri Lanka, Facebook officials said. Facebook Policy Programmes Head (India, South and Central Asia) Shelley Thakral, speaking at an event on Friday (4) evening, said that Facebook will partner with the Election Commission (EC) of Sri Lanka to ensure that the popular social media platform is used in a responsible manner during the upcoming presidential election. “We trained the EC officials, political parties, and election monitors last month on how best they could use Facebook to reach their constituents. We want to ensure that people see accurate information about the upcoming elections and that is why we continuously improve the quality and authenticity of information on Facebook to fight false news.” Facebook South Asia Policy Manager Elections Natasha Jog, commenting on protection elections integrity on Facebook, stated that a dedicated team is closely working with the authorities in Sri Lanka in cracking down on fake accounts, misinformation, hate speech, and voter suppression. “We are using AI and human fact checkers to reduce the amount of misinformation being shared. Sri Lanka has two fact checkers on board, Fact Crescendo and AFP Fact Check, who will be fact checking not only English content but also Sinhala and Tamil content.” The team will be working on reducing the distribution of this misinformation appearing on people’s news feeds. Once a piece of content is flagged and if a user is to share that same content, they will be notified that there is additional reporting on this link preventing them from further sharing it with others. Additionally, the users could also report such content that would be shared by their friends to break the misinformation cycle. The team will also monitoring Instagram as it is a popular tool that can be used to reach the youth through campaign advertisements.

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