Sri Lanka’s first state run FMCG (Fast-Moving Consumer Goods) Loyalty Card will be launched on 8 November by the largest retail supermarket chain in the country, Lanka Sathosa Ltd.
Sathosa is embarking on this major initiative to expand its customer base while meeting the competition, it said in a press release today (7).
“Our work is aimed at giving the best to the local consumer while facing competition” said Minister of Industry and Commerce Rishad Bathiudeen on 5 November in Colombo. Minister Bathiudeen, under whom Lanka Sathosa functions, was in discussion with his officials at the Ministry in Colombo 3 ahead of the launch event of the LSL 'Abhimana' loyalty card on 8 November in Battaramulla.
“Lanka Sathosa Limited (LSL) expanded its island-wide branch network to 423 and has become the largest supermarket chain in Sri Lanka today. LSL Loyalty Card holders will be able to use the card in any branch, with many benefits including discounts from the 423 outlets” said Minister Bathiudeen and added: “The “Abhimana” card is Sri Lanka’s first ever government owned Consumer Loyalty Card in FMCG sector and I commend Lanka Sathosa staff, its sales and marketing teams for their work on it.”
A nominal subscription fee is to be levied when the Abhimana Card is first issued to the consumer while it is to be issued free of charge to pensioners, government employees, and the military personnel.
Photo caption: Minister of Industry and Commerce Rishad Bathiudeen discussing Abhimana Loyalty Card and LSL App in Colombo on 5 November.