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Screen tech advancements: Viewing life through a brilliant screen 

24 Oct 2021

Technological advancements, especially in display, have come a long way over the past few decades and it seems that they’re not showing any signs of ever slowing down. With new innovations and discoveries being made every single day, it makes sense that a lot of tech companies are jumping on the bandwagon of wanting to be the first agencies in their field to develop the latest inventions. When it comes to elaborate industrial monitors, however, there’s no shortage of new features that can help improve user experiences.  Samsung Electronics shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate screen tech by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.  Creating more intimate and personalised user experiences  As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment – and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.  Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:  Samsung Bespoke 4-Door Flex: The latest version of the bespoke refrigerator features changeable panels that come with a choice of colours and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Centre™, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller “ice bites” to suit different preferences for cold beverages.  110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option – so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for consumers in the US, more than 160 free channels are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.  Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace – a recently launched 4K QLED outdoor TV – as well as Samsung The Premiere, a cinema-like quality 4K laser projector.  SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub™ refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimise hassles and mistakes.  Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer4 feature tracks and analyses posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalises the home workout experience.  Samsung’s introduction of the first smartphone with a Super AMOLED display laid the groundwork for AMOLED technology to become the industry standard, and ultimately helped pave the way for the era of large-screen smartphones.  The Galaxy S10’s Dynamic AMOLED display takes the immersive viewing experiences that Samsung devices are known for to the next level, combining exceptional colour accuracy (100% colour volume in the DCI-P3 colour range) with a peak luminance of 1,200 nits, and without requiring a filter or compromising picture quality, blue light reduction provides maximised eye comfort.  Those stellar specs, along with the display’s groundbreaking support for HDR10+, a next-generation open standard for HDR video, allow Samsung’s newest smartphones to offer a level of picture quality that’s so spectacular, you have to see it to believe it.  Technology for a better future  Samsung has shared the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.  As part of its commitment to creating a circular economy, Samsung is developing programmes and packaging solutions that promote a sustainable product lifecycle – from beginning to end. Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling programme called Galaxy Upcycling at Home. The new programme reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.  TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control – made in part with recycled plastic – can be charged via solar or indoor lighting, reducing battery waste.  Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritised technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.  Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColours application is designed to help those with colour vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.  Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time – so they can use technology to better our lives and empower ourselves.


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