Business

SLIM launches Brand Excellence Awards 2019

The Sri Lanka Institute of Marketing (SLIM) announced the launch of the SLIM Brand Excellence Awards 2019 which will be themed ‘Catapult your brand…beyond!’ and reach its conclusion in November at a grand award ceremony at Shangri La Hotel in Colombo.

Special workshops will be held on the 27th of June for the education of the participants, while the closing date for entries will be the 19th of July 2019, SLIM announced at a Press Conference held on 20th June at Hilton Residences.

Besides members of the media, the Press Conference was attended by marketing and business leaders from the fraternity. The participants were briefed on the process, rules, regulations and the agenda of this year’s SLIM Brand Excellence Awards campaign.

The judging panel will be made up of some of the country’s most respected professionals, who will follow a careful and precise evaluation process to determine the brands, brand custodians and entrepreneurs worthiest of recognition. Mr. Tilan Wijesekera, the Deputy General Manager of Retail Banking at Seylan Bank PLC, has been appointed as the Head of the Panel of Judges. “SLIM Brand Excellence this year will be a remarkable platform for many marketers and brands, especially considering the robustness and science that’s built into the awards process, which would no doubt add a great deal of discipline to our marketers’ thinking process in developing great brand journeys and outperforming the competition in challenging environmental conditions”, said Mr. Wijesekera.

 

Photo caption: Suranjith Swaris, the President of SLIM announcing the launch