brand logo

Sri Lanka Tourism kicks off film tourism promotions

25 Oct 2021

Sri Lanka Tourism has initiated the promotion of film tourism within Indian cinema, as the industry trend of shooting Indian films abroad has grasped the attention of many international destinations during recent years. The promotional event for said purpose featured the island’s scenic destinations, availability of sophisticated infrastructure facilities, and concessions and sops given to international filmmakers. Commencing the Sri Lankan session at the event, Deputy High Commissioner of Sri Lanka to Chennai Dr. D. Venkateshwaran, giving impetus to the distinguished gathering, highlighted why Sri Lanka should be selected as their favourite film destination country. Joining the Sri Lankan session, eminent film producer in Telugu cinema Allu Aravind, upon the Deputy High Commissioner’s invitation to visit Sri Lanka, expressed his desire to explore Sri Lanka for his upcoming creations. It has been observed that film tourism contributes a lot to the local economies, and as a result, many international destinations are competing to attract Indian filmmakers to film at their locations by offering various incentives and destination promotional packages. Following the remarks of Dr. Venkateshwaran, the five-member Sri Lankan delegation, including Sri Lanka Tourism Promotion Bureau Assistant Director Chaminda Munasinghe,  Frames TV and Films Film Director Shyaman Premasundara, Circle 360 Director and Producer Yasas Rathnayake, Crew for Shoots Producer Priyanga Kumarasiri, and Film Director Chathra Dias Weeraman, made a comprehensive presentation elaborating on the history of shooting international films in Sri Lanka. The four-day event concluded with a fascinating closing ceremony with the participation of diplomats, government officials, industry professionals, and participant countries’ representatives. Examples of such films shot abroad include; Kabali (Tamil), Singaporenalli Raja Kulla (Kannada), Orange (Telugu), Diamond Necklace (Malayalam), Jab Tak Hai Jaan (Hindi), and Zindagi Na Milegi Dobara (Hindi), all of which gained great attention from the local Indian fans while becoming commercial successes. A growing number of Indian film directors are in search of fresh international destinations to shoot their upcoming films. Indian film director Zoya Akthar visited Sri Lanka in October 2021 in search of fresh locations for her upcoming movie. As the director of Gully Boy, Dil Dhadakne Do, and many other blockbuster films, the arrival of Zoya Akthar shows the film tourism potential that lies within Sri Lanka as a destination. With an emotionally connected die-hard fan base, Indian cinema influences millions of fans to travel abroad and experience moments in the exact locations their favorite films have been shot. Exploring potential opportunities in the South Indian cinema industry, Sri Lanka Tourism Promotion Bureau, together with Sri Lankan Deputy High Commission in Chennai, has organised the first-ever film tourism promotion in Bangalore (Kannada) by taking part in the fourth edition of the Innovative International Film Festival (IIFF), which was held at JW Marriot Hotel and Innovative Multiplex theatre in Bangalore from 14 to 17 October 2021. IIFF is one of the biggest and prestigious international film festivals in South India to promote the filming locations of international countries. IIFF’s fourth edition had a turnout of leading filmmakers, celebrities, directors, producers, film associations, and diplomats from 30 heterogeneous countries, and 75 international movies from participant countries were screened in 45 languages. During the ceremony, the newest Sinhala movie Ayu, directed by Chathra Dias Weeraman, was awarded the Best Asian Film.  

Kapruka

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Automobile, Mother and Baby Products, Clothing, and Fashion. Additionally, Kapruka offers unique online services like Money Remittance, Astrology, Medicine Delivery, and access to over 700 Top Brands. Also If you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.Send love straight to their heart this Valentine's with our thoughtful gifts!

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Automobile, Mother and Baby Products, Clothing, and Fashion. Additionally, Kapruka offers unique online services like Money Remittance, Astrology, Medicine Delivery, and access to over 700 Top Brands. Also If you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.Send love straight to their heart this Valentine's with our thoughtful gifts!


More News..