SriLankan wins two at World Travel Awards 2018 Asia and Australasia
SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance was awarded two prestigious titles at the World Travel Awards 2018 Asia and Australasia Ceremony held at InterContinental Grand Standford in Hong Kong, yesterday (3rd).
While the Airline’s launch campaign to Australia titled ‘Two Cities. One Spirit’ was awarded ‘Asia’s Leading Marketing Campaign 2018’ accolade, SriLankan managed to defend the ‘Asia’s Leading Airline to the Indian Ocean 2018’ award it won last year.
The World Travel Awards Asia & Australasia Gala Ceremony 2018 is the region’s most prestigious travel and tourism event of the year, which brings together the leading figureheads and VIPs from across Asia and Australasia. World Travel Awards is voted for by travel and tourism professionals and business and leisure travel consumers worldwide, and this accolade recognises the commitment to excellence that organisations have demonstrated over the last twelve months.
SriLankan Airlines, Group Chief Executive Officer, Vipula Gunatilleka said, “SriLankan Airlines’ emphasis has been on systematic and focused growth in certain markets to reposition the Airline as a leader in the region through product/frequency enhancements and induction of new destinations. Our consolidated strength in the Indian Sub-continent has allowed us to offer a wider choice of travel to customers across our global network. Impactful marketing communication activations, on the other hand, have been instrumental in cementing the Airline’s brand presence in our focus markets. These two awards bear testimony to the fact that our efforts have been holistically effective.”
SriLankan Airlines’ Senior Manager Marketing, Saminda Perera said, “We at SriLankan Airlines are delighted to receive two coveted awards at the World Travel Awards Asia and Australasia Ceremony this year. While one award reinforces our stature as a leader in the ISC region, the other recognizes the innovativeness and universal appeal of our marketing communications endeavours.”
The campaign ‘Two cities. One spirit’ conducted for the launch of the new destination, Melbourne, stems from a place of honouring and celebrating the affinity between Australia and Sri Lanka.
Since the launch that took place in October last year, the Airline’s operations to Melbourne has been commercially successful and the impactful marketing activations have been a contributing factor to this success.
The second award ‘Asia’s Leading Airline to the Indian Ocean 2018’ is a true testimony to the Airline’s efforts to establish a strong presence in South Asia and the Indian Ocean markets. Whist introducing new destinations, the National Carrier has also increased frequencies to popular destinations based on the passenger demand.
Perera further added, “We will continue to explore opportunities to expand our reach in the region and endeavour to offer our passengers enhanced connectivity and a wider choice when travelling with us.”
SriLankan Airlines Manager Hong Kong, Pradeep Durairaj (centre) with the WTA officials after receiving the awards.