Popular international fruit drink brand Sunquick last week unveiled a brand new two-litre lightweight PET bottle complete with a 12-month shelf life, handle, and facilities for a pump in Sri Lanka. At a launch ceremony held on 3 October 2019 at Shangri-La, Colombo, Sunquick stated that such a canister has been introduced for the first time in the world and Sri Lanka is the first market that it has been launched in by the Danish company. The event also celebrated the new partnership of Sunquick’s local distributor C.W. Mackie PLC and Danish company CO-RO A/S. Officials from both companies discussed the benefits and features of the new Sunquick canister, the most significant being the improvement in premium product quality. “The new packaging has been fine-tuned in a manner which offers superior protection for the high quality of concentrated fruit throughout its product life, including its time on the shelf as well as the duration following its opening and during consumption. The bottle’s handle and pump facilities add to the convenience offered to the consumers, making it easy to use. The material used to produce the bottle is of a lesser weight and carbon footprint,” the company said in a press release. A new tetra pack was also introduced with the purpose of offering consumers a more convenient form of packaging. “As a ready-to-drink (RTD) product, the Sunquick tetra pack, in its smaller, lighter, and more durable packaging, enables consumers to enjoy the deliciousness of Sunquick anywhere and at any time. The tetra packs come in two sizes – 200 ml and 125 ml, as well as all the popular fruity flavours of orange and mixed fruit from the Sunquick range,” the press release stated. “The launch of the two-litre new Sunquick canister in Sri Lanka is a significant milestone in the brand’s history. This new Sunquick two-litre canister comes with improved and innovated packing quality, and it gives us great pleasure to be the first market to present it to the brand’s loyal fans in Sri Lanka,” stated Sunquick Lanka Ltd. Director Mangala Perera. These innovations by the management of Sunquick are the result of a careful analysis of global trends and customer needs, which also include catering professionals, chefs, and mixology experts who utilise Sunquick in their culinary exploits. The brand new bottling complex in Horana has played a significant role in the entire operation. The machinery housed within the complex conforms to the strict Scandinavian standards demanded by the product and quality assurance personnel from the global QA team ensure that international quality standards are never compromised, the company said. Launched in Denmark in 1966, Sunquick has been available in Sri Lanka for more than 42 years and has more than 70% market share in the squash and cordial category in Sri Lanka.