- A fun loving, bubbly and bougee brand
Not only is there that old debate on their age-appropriateness, but there’s also a fine line between casually cool shorts and sexy shorts.
Whether it’s a pair of cut-offs or biker shorts, finding an option that fits properly and looks polished is a particularly challenging task. As we continue to work from home, there are more opportunities to wear shorts than ever before, and we don’t mean just on the weekends.
Twerk is Sri Lanka’s latest shorts clothing brand and their collection is one that is striking and bold.
Natasha Kristina De Silva, the main lady behind the brand, is a momtrepreneur and hails from Colombo. Natasha (27) possesses an immense passion for “not your basic” fashion, and also runs two family businesses; W and J Springtime and Aquasealers together with her siblings.
Having lived in Dubai for five years, she worked in real estate apart from her job as a model manager for many top models from all around the world. Her goal has always been to bring to Sri Lankan brands and concepts that are nonexistent, to add value to our tiny island, which, upon having a look at her collection, we can say she has succeeded in.
Brunch had a chat with Natasha on her brand and more.
Upon returning to Sri Lanka in 2019, Natasha embarked on a shopping spree for shorts and when she didn’t find a single place or an online shop to get a decent pair of shorts, she took the opportunity and turned that into a business idea with her own twist to it and that is how Twerk was born.
Giving us some insight into what Twerk is all about, she shared that it is your go-to store for shorts but, emphasised that it is not limited to Sri Lanka as they do also ship worldwide. When asked about the inspiration behind the brand, she commented, “I created it to stand out, to be different, and not be simply another clothing brand. I did the same with my marketing campaign as well. I wanted it to pop. Twerk has a very fun-loving, bubbly and bougee vibe to it.” She also added that Twerk is literally her personality expressed through clothing.
Taking us through the manufacturing process, she shared: “Our shorts are sourced and manufactured right here in our island. Twerk is not your ‘basic short’ brand.” They manufacture premium quality shorts of all sizes, producing UK sizes 6-12 and are expanding up to UK 16 by popular demand.
When it comes to material, Natasha has been very careful in picking each one for her designs since it’s a crucial element. She informed us that the material is what completes the whole short, and stated that it adds so much value to the core need most women want: comfort.
Having encountered so many hands-on horror experiences with online orders and material, Natasha made sure to deliver the best possible quality when it comes to material and comfort to all clients.
Whether you pair Twerk shorts with sneakers and a T-shirt or a blazer and heeled sandals; they are pretty versatile, making up for that “effortless look”, so one can be dressed up or down. Whatever your preference might be from buttercup, print, or bubble shorts to more minimal silhouettes in grazing lengths, there’s something for everyone, “enticing” even the most adamant non-shorts wearer.
She explained that this season’s collection is named “Sexy Back” and is focused on pops of colour, mainly neon, pastels and animal prints. The designs have been immaculately chosen to stand out and be unique in every possible way. “Our shorts serve any occasion whether it’s a day out at the beach, a workout at the gym, a night out, or if you fancy lounging around. In no way do we want to be normal,” she added.
Twerk used a range of diverse fabrics when creating the Sexy Back collection. From stretchy, flowy to fleece, Natasha’s used all of them, but she says a strong “no” to polyester.
Natahsa also shared that bringing Twerk to reality was an arduous task. “As I launched this business amidst the pandemic it took me a year to launch given the constant lockdowns,” she commented, adding that even sourcing the fabric with a pandemic was challenging. She also stated that none of this would have been possible without God, her mum and her amazing support system – her family.
Instagram: @twerk_sl