USA Today ranking to supplement American promotions

In light of Sri Lanka’s latest ranking as the top destination among 20 countries to visit this winter by USA Today, the Sri Lanka Tourism Promotion Bureau (SLTPB) is hoping for an influx of US tourists in the next few months.
Sri Lanka’s participation in the upcoming The New York Times Travel Show would leverage the interest generated by this ranking, the SLTPB believes.
An official from the SLTPB confirmed to The Sunday Morning Business that Sri Lanka would take part in The New York Times Travel Show which would be held from 24-26 January.
“The US has always been amongst our top 10 tourism-generating markets. This travel show would help us more this time even though we’ve been taking part in the travel show for some years now,” the official noted.
The official further noted that the SLTPB might have more future plans targeting US winter tourists but it was premature to disclose any information at the moment.
The New York Times Travel Show attracts more than 35,000 attendees with over 700 exhibitors from more than 175 countries, making it the largest travel trade and consumer show in North America.
The event is on its 17th year. This year’s event showcase features more than 750 exhibitors in the form of leading experts in various travel industries including hotels, resorts, spas, cruises, and airlines around the world, coming together for three days to share the latest travel news, trends, and inspiration for the year ahead.
The first day of the travel show will include expert seminars which will inform travel professionals of the latest industry products and services, destination information, and consumer trends.
The Travel Industry Conference at NYTTS 2020 will provide solutions that will help to drive growth in the travel industry.
On 5 December this year, USA Today published 20 warm weather destinations for winter travel, listing Sri Lanka at the top. Sri Lanka was described as an exotic island in the Indian Ocean which seduces everyone who sets foot with its stunning unspoiled wilderness, colourful history, and flavourful cuisine.
“Jetsetters looking for something off the beaten tourist path should consider Sri Lanka. Due to the proximity and a lack of crowds, it’s possible to pack a lot into a trip to Sri Lanka,” the article read.
“Kick things off by climbing the steep staircase to the top of Sigiriya. Other highlights include the Golden Temple of Dambulla and biking through the tea plantations,” said USA Today author Lindsay Cohn in the article.
According to the Sri Lanka Tourism Development Authority (SLTDA) figures, during the first 11 months this year, 56,530 US tourists visited Sri Lanka. 75,308 tourists from the US visited Sri Lanka in 2018 and 57,479 tourists in 2017.