Branding on the backburner
“Corporate DNA” is one of those terms that’s thrown about liberally in bizspeak; it most commonly refers to the fundamental make-up of a company – its values, its culture, its philosophy, and what Read More »
Ceylon tea: A basketful of issues
Sri Lanka is one of the oldest tea producing nations with a presence of over 150 years in the industry. Read More »
The company trying to make Sri Lanka an event management hub
Large-scale events with tens of thousands of attendees can be logistical nightmares for the organisers and could potentially cause massive inconveniences for attendees if not managed well. Read More »
Why should life insurance companies care about millennials?
Marketers have been trying to crack the code of how millennials purchase products. Read More »
Cinnamon unveils destination marketing oriented tourism recovery strategy
In just four months following the terror attacks that threatened to derail the fast-flourishing tourism industry of Sri Lanka, a strong recovery strategy implemented by key private sector players such Read More »
HDFC offers total interest waiver for early settlement of lease
Sri Lanka’s only public quoted government bank, HDFC Bank has been in the leasing business for the past five years, offering a range of benefits to its customers through customised leasing solutions. Read More »
Softlogic Life wins Brand of the Year at Effies 2018
Softlogic Life Insurance PLC became the youngest Sri Lankan brand and the only insurance brand in Sri Lanka to walk away with the coveted Brand of the Year award at the recently concluded Effie Awards Read More »