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ADA appoints Sanjini Munaweera as Country Director

15 Feb 2022

Data and artificial intelligence company ADA in Sri Lanka further strengthened its leadership ranks with the recent appointment of Sanjini Munaweera as its Country Director for Sri Lanka.  Bringing a wealth of knowledge and experience to the company, Munaweera first joined ADA in Sri Lanka back in 2019 as the Director of Client Leadership, where she led the marketing services and digital sales teams. Munaweera is best known as a disruptor, thought leader, and mentor, who thrives on cultivating relationships to evolve and grow. Fully equipped to strategically lead the company to reach new heights, Munaweera has over two decades of experience across multiple industries, bringing great success to the fast-moving consumer goods (FMCG), telco, technology, banking, financial services and insurance (BFSI), travel, as well as retail and manufacturing industries, both locally and globally. She drives successful customer experience and return on investment (ROI) on offline and online platforms in the business to business (B2B) and business to consumer (B2C) space with well-planned strategies and deep data insights. With working knowledge across borders in Asia, Europe, Africa, and the Pacific, Munaweera specialises in building brands across multiple industries and platforms, optimising end-to-end user experiences, technology, and solution selling, building customer and partner relationships, as well as developing people and managing diverse teams.  Speaking on her recent appointment, ADA Country Director for Sri Lanka Sanjini Munaweera said: “I am honoured to be taking on this new role at ADA and excited as I embark on this new adventure as Country Director. I look forward to leading my energetic and inspiring team as we collectively help clients embrace their digital journey. We are constantly striving to add value by leveraging our deep data-driven insights and recommending solutions for consistent growth. I am thankful to the clients that have trusted ADA and embarked on a journey with us over the past few years; we look forward to growing together. I would also like to extend my gratitude to the management at ADA, for the confidence placed in me as ADA Sri Lanka takes the next step in our journey, unlocking real value and growth for our stakeholders across the board.” ADA Chief Executive Officer (CEO) Srinivas Gattamneni said: “We are thrilled to have Sanjini as the Country Director of ADA in Sri Lanka. She has proven herself to be an exceptional strategist and leader since her tenure as General Manager, and I am confident that she will lead the team in Sri Lanka to scale even greater heights with her vast experience and vision.” With a vision to deliver the future of marketing by combining the best of data science, technology, creativity, and content, ADA in Sri Lanka prides itself in providing solid data-driven strategies coupled with strong execution to deliver stellar results. ADA is a subsidiary of the Axiata Group – Malaysia, and operates in 10 markets. Since entering Sri Lanka four years ago, ADA in Sri Lanka provides digital marketing solutions and strategies in a rapidly changing, expanding, and complex market space.  


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