• Fitness brand takes next step in growth and customer experience

Whether you have set yourself fitness resolutions this year or are just looking to update your active-wear wardrobe, there could be no better time to invest in some sportswear because the offering has never been better. Carnage is now open with a flagship store on Visaka Road, Colombo 5, offering the latest and greatest in athletic wear and gear to help customers conquer their fitness goals in style.

Athletic clothing is now a standard feature in the fashion scene. Of course, it’s always been at home in the gym and the sports field, but as the athleisure wear movement continues to gain momentum, more and more people are looking for outfits that combine form with function.

Carnage is one of Sri Lanka’s leading active and lifestyle clothing brands, offering a wide range of t-shirts, leggings, premium joggers, graphic t-shirts, shorts, vests, athletic accessories, innerwear, and much more. Carnage was founded by fitness entrepreneur Joel Tillekeratne, and the clothing line began two years ago as an online store and has grown leaps and bounds since.

The premium brand makes clothing that prioritises fit, form, and function, and pieces that allow the wearer to perform at their very best. Carnage’s quality and fit speak for themselves, and cater to all demands, whether you are a runner, obsessed with barre, a gym rat, play tennis, or actually just want some flattering loungewear when working from home.

The brand’s social media presence and following are also part of the reason for its popularity. It has grown to be the clothing brand of choice for myriad social media and fitness influencers.

Commenting on this launch, Joel stated that as the founder of Carnage, he is incredibly excited to see his brand take the next step and open its first flagship store. “This move from an online shop to a physical location represents a huge step forward for us, and I couldn’t be more proud of the team that has made it happen. We are committed to providing our customers with the best possible shopping experience, and this new store will allow us to do just that. I can’t wait to see the community come together and experience the brand in a new way,” he said.



Carnage’s expansive product lines are fitness buff- and celeb-approved, sported by Sri Lankan cricketer Chamika Karunaratne and many other fitness personalities. Joel further noted that their clothing covers a range of sweat-intense activities, whether indoor or outdoor. “Minimalistic and symmetric designs, geometric panelling, beautiful graphic prints, and tasteful branding details all combine to create clothing you want to be seen running in,” he added.

Carnage has all the major clothing categories you could want from a gym apparel brand – shorts, tops, singlets, and hoodies, and all are crafted with various high-quality fabrics and fits depending on their intended use. “Best of all, the clothing is incredibly well-priced. From the gym to the cafe, our brand is unpretentious, stylish, and a quality option for those who lift,” Joel further noted.

Similarly, Joel added that their simplistic designs not only lend themselves to the gym, but if you fancy, you can use them as everyday pieces too, dressing them up under a suit jacket, or down at the weekend with a pair of jeans or chinos.

Carnage’s statement joggers and t-shirts in appealing black, khaki, white, blue, and navy colours are a fantastic dose of positivity. They are your fitness apparel companion that will boost you through your journey and inspire you to keep making progress. They also cater to all genders and have an impressive range of accessories such as cross-body bags, hydrator jugs, hats, socks, and wallets.

Talking about what the future holds for the brand, Joel stated that they are thrilled to be able to share this exciting new chapter in the story of Carnage with their customers. Launching their flagship store marks the next step in their journey and they look forward to welcoming everyone to their new location. “We remain dedicated to providing the best in fitness clothing and gear, and we can’t wait to see what the future holds for us. Thank you for your continued support and we hope to see you soon at our flagship store,” Joel stated, adding that he can’t wait to see what the future holds for Carnage and knows that their store will be a must-visit destination for fitness enthusiasts everywhere.