• Kavindi Athapattu on maintaining a healthy work-life balance as an influencer

Kavindi Athapattu is a 26-year-old digital media marketing entrepreneur who has a passion for food and lifestyle. She runs a glamour-themed blog on Instagram, Travel_and_Nibbles, which has over 15,000 followers, where she shares her thoughts, experiences, and pictures with her followers.

She grew up facing many hardships, which inspired and shaped her to be a funny, and an overly friendly soul who has so much love for humanity. She prides herself on being able to stand up for what she believes in and striving to be organised and work on time.

In conversation with The Daily Morning Brunch, she mentioned that her love for people sometimes ends with her in the wrong place at the wrong time; for which she is faced with judgement.

She had a passion to study medicine but eventually changed course to study psychology instead. Eventually, she became a digital media marketer and began her own digital advertising company Clinxnflix with her best friend, which is what she is currently pursuing along with their blog.

Kavindi recently took a hiatus from her blog, but now she’s back and excited to see that brands still believe in her and her work.

When asked how she comes up with new ideas for her blog, Kavindi explained that she eats whatever she sees and believes in indulging first before considering how the food looks. “I don’t promote healthy eating habits as such,” she said, adding: “I’m on a see-food diet. I eat whatever, and I just believe in indulging first and next come the looks.”

Despite her love for indulging, Kavindi has some favourite ingredients and cuisines that she enjoys featuring on her blog. She shared: “I love pizza, and I love everything about Italian cuisine. I would humbly love to have more features with brands of authentic Italian food.” Kavindi keeps herself up-to-date with the latest food trends and culinary techniques to ensure that her content is relevant and interesting to her followers.

When asked about advice she would give to someone who wants to start their own food and lifestyle blog, Kavindi emphasised the importance of learning about food and cooking. “I would always advise people who want to run a blog to learn about food and cooking first, or you would not know what you are doing,” she says.

Kavindi’s main method of interaction with her followers is through storytelling via pictures. However, she recently started shifting her focus to Reels, a feature on Instagram that allows users to create short-form videos. She also mentioned that TikTok is challenging for her.

Kavindi has had some negative experiences and backlash from her content in the past, but she takes it in stride and handles it with grace. “It’s good to have some criticism, but I don’t take it too hard. I just keep it in mind and learn from it,” she shared.

Maintaining a healthy work-life balance as an influencer can be challenging, but Kavindi manages it well. She said: “I try to maintain a balance by scheduling my work and ensuring I have time for my hobbies, including my blog.”

Looking towards the future, Kavindi has big goals for her Instagram page and her career as a food and lifestyle influencer. She shared, “My goal is to make my blog more relatable to people, and I hope to work with more authentic brands and to share more of my experiences and thoughts.”

Kavindi’s passion for food and lifestyle is evident in her Instagram page. Her honesty and authenticity are refreshing, and her love for indulgence is infectious. As she continues to grow her brand, it will be exciting to see where her journey takes her next.