Ministry of Brands (MOB), Sri Lanka’s first off-price retailer, officially opened its doors to the public recently, marking a new era in the country’s retail landscape.
The 10,000 sq ft flagship store, located on Vajira Road, off R.A. de Mel Mawatha, Colombo 4, welcomed guests to an exclusive preview on 15 February, offering a first look at its expansive collection of authentic global luxury and premium brands at discounts of up to 90% off original retail prices.
Backed by Akbar Brothers, the Ministry of Brands introduces the globally established off-price retail model to Sri Lanka and the wider South Asian region. The concept enables customers to purchase genuine designer and brand name products at significantly reduced prices, with new pieces arriving and being replenished in the store daily, offering a dynamic ‘treasure hunt’ shopping experience and a constantly changing selection.
Off-price retail remains one of the fastest-growing global retail segments, enabling fashion houses to manage excess inventory while responsibly expanding access to premium products.
Offering more than 2,000 international brands sourced from Europe and the US, the store features a wide range of categories, including womenswear, menswear, childrenswear, footwear, handbags, accessories, performance wear, and homeware.
Renowned global labels available at MOB include Valentino, Salvatore Ferragamo, DKNY, Michael Kors, Ralph Lauren, Farm Rio, Staud, Alice + Olivia, Burberry, Rag & Bone, Lacoste, Puma, UGG, Hoka, Brooks, and Air Jordan, among many others.
Commenting on the launch, MOB Director Aamir Akbarally stated: “We are very excited to finally make authentic global luxury and premium brands more accessible and affordable to Sri Lankans. The Ministry of Brands signals the beginning of a new era in Sri Lanka’s retail sector.
“The response so far has been fantastic. As a family-owned business, we shall always be committed to delivering genuine value, transparency, and a world-class shopping experience built on long-standing values of integrity, quality, and trust.”
MOB Director Ramzey Hammoud added: “Off-price retail is globally recognised for its ability to combine value with sustainability. Our customers can now shop designer brands locally at the best possible prices, while enjoying a constantly evolving selection of products that makes every visit unique.”
Following its Colombo flagship launch, Ministry of Brands is set to open its second location at One Galle Face Mall in March. The Ministry of Brands is open from 10 a.m. to 10 p.m. every day.