• Outright Play executes key role in collaboration

In a milestone for the Sri Lankan entertainment industry, South Asian pop sensation Yohani has announced the official collaboration with multi-platinum artists Sean Paul and Kes to release the official Sri Lankan anthem for the ICC Men’s T20 World Cup. 

This collaboration marks Yohani’s first musical partnership with Paul, following her successful recent collaboration with Romanian artist Edward Maya on the hit EDM track ‘Diamonds’.

The anthem, dedicated to Sri Lankan cricket, is a vibrant and energetic track designed to rally fans and inspire the National Team during the T20 World Cup. This project underscores Yohani’s rising international influence and reinforces her status as a global entertainment icon hailing from Sri Lanka. 

The collaboration follows a series of significant achievements for Yohani, including her appointment as a Brand Ambassador for luxury watchmaker TAG Heuer and the release of her debut album ‘Kella’.

Outright Play Founder and Chief Executive Officer (CEO) Dilanjan Seneviratne, who secured the collaboration on behalf of Yohani, expressed his excitement about the collaboration, stating: “Yohani is arguably the first Sri Lankan artist to rise to this level of global repute, and this collaboration with Sean Paul and Kes for the ICC T20 World Cup anthem is a glimpse into her immense future potential and international appeal. We are thrilled to see her represent Sri Lanka on such a grand stage.”

Yohani is set to embark on a Russian tour alongside Maya later this year, further expanding her international presence and showcasing her versatile musical talent across multiple varied genres. She is currently based in Mumbai working on her second studio album, scheduled for release in December this year. 

“This collaboration with Paul and Kes not only highlights Yohani’s musical prowess but also exemplifies how Sri Lankan artistes can create significant financial value for the country through global projects and partnerships. Yohani is also preparing to expand her Hindi language catalogue under the T-Series label to solidify her presence in the Indian music industry,” concluded Seneviratne.

As the anthem is launched, fans are encouraged to rally behind the Sri Lanka Cricket Team and enjoy the new track, which is now streaming on all major platforms. This collaboration aims to bring the spirit of Sri Lankan cricket to the global stage, celebrating the team’s efforts and the nation’s pride.

Sri Lankan lyricists Murshad Huvais, Lucky Lakmina, and Dilanjan Seneviratne have contributed towards writing the lyrics for the anthem, showcasing the depth and talent of Sri Lankan artistes. The anthem lyrically not only celebrates cricket but also the rich cultural heritage of Sri Lanka.

“We are thrilled to announce the release of the ICC T20 Cricket World Cup official anthem ‘Out of This World,’ performed by the legendary Sean Paul and Kes, alongside remix versions for Sri Lanka with Yohani, for India with Divine, and for Pakistan with Bilal Saeed,” said PopArabia CEO Hussain ‘Spek’ Yousuf in a statement.