Sri Lanka has launched a major campaign featuring seven top influencers to promote the country under the tagline “You Will Come Back for More.” 

Managed by the Sri Lanka Tourism Promotion Bureau (SLTPB) ,this Instagram-focused campaign aims to reach 7.5 million global travelers, highlighting both popular and hidden gems across Sri Lanka. 

The campaign is set to generate over Rs. 44 million in media value through more than 200 Instagram and Facebook posts and reels. 

Influencers will showcase destinations like Haputhale, Wellawaya, and Kurunegala to attract winter holidaymakers for 2024 and 2025.