brand logo
Dialog secures exclusive ICC media rights for Sri Lanka

Dialog secures exclusive ICC media rights for Sri Lanka

09 Jan 2026



Dialog Television has secured the exclusive Pay TV media rights in Sri Lanka for all International Cricket Council (ICC) events from 2026 to 2028. The agreement also includes a free-to-air broadcast partnership with TV Supreme.

Under the agreement, Dialog Television will serve as the official Pay TV broadcaster of ICC events in Sri Lanka, covering Men’s, Women’s and Under-19 tournaments. The rights include ICC Cricket World Cups and T20 World Cups for both Men and Women, the ICC World Test Championship Final and other ICC-sanctioned international events during the 2026–2028 period.

Dialog Television also holds the exclusive over-the-top (OTT) and mobile streaming rights for ICC events in Sri Lanka. This allows viewers to watch matches on smartphones, tablets and connected devices through the Dialog ViU+ app.

In addition to Pay-TV coverage, Dialog Television has partnered with TV Supreme as the free-to-air broadcast partner in Sri Lanka. The partnership is intended to ensure wider public access to ICC events across the country.

TV Supreme is a free-to-air television network with experience in cricket broadcasting.


ICC Chief Executive Officer Sanjog Gupta said, “The ICC’s endeavour is to grow the game and is committed to widening the on-screen access fans have to the sport’s pinnacle events. This new partnership between Dialog Television and TV Supreme represents a significant step towards that goal, taking the game to the widest possible audience across Sri Lanka. With Sri Lanka co-hosting the ICC Men’s T20 World Cup this year and the ICC Women’s Champions Trophy next year, we hope that the expanded visibility will exponentially galvanise passion for the sport and inspire a new generation of cricket fans.”

Commenting on this milestone, Dialog Axiata PLC Director / Group Chief Executive Supun Weerasinghe said, “Cricket holds a special place in Sri Lanka, bringing families and communities together and creating moments that are shared across generations. Securing the exclusive ICC media rights from 2026 to 2028 reflects Dialog Television’s long-term commitment to shaping how Sri Lankans experience the world’s biggest sporting moments. Together with TV Supreme, our free-to-air broadcast partner, we are building an inclusive viewing experience that ensures global cricket is accessible to fans across the island.”

Supreme Global Holdings Ltd Group Chief Executive Officer Thambithurai Lokeshwaran said, “Cricket sits at the heart of our long-term vision and commitment to universal access. Our consistent delivery of premium cricket content – across domestic competitions and the world’s leading international events – has earned the trust of audiences, partners, and rights holders. Partnering with Dialog as the free-to-air broadcaster for ICC events reflects our shared purpose. We look forward to bringing the ICC World Cups of 2026, 2027, and 2028 to every Sri Lankan household, strengthening inclusion, connection, and national progress through sport.”





More News..