- Pure Gold by Tiesh welcomes Stephanie Siriwardhana as brand ambassador
In the world of luxury jewellery, Pure Gold by Tiesh has been synonymous with exceptional craftsmanship and timeless elegance. As the brand continues to elevate its presence on the global stage, they proudly announced the appointment of Stephanie Siriwardhana, a distinguished celebrity and multi-faceted artist, as its brand ambassador.
Tiesh hosted a soirée on 15 February for their loyal customers and media representatives to commemorate this new chapter. This significant milestone marked a new chapter in Pure Gold by Tiesh’s journey, showcasing its unwavering commitment to excellence and innovation.
Embracing a legacy of elegance
Speaking at the event, Stephanie took the stage to express her enthusiasm on working with the brand, saying: “Working with Pure Gold by Tiesh is truly a dream come true. It’s not just about representing a brand; it’s about embracing a legacy of elegance and craftsmanship that resonates with my own journey. I’ve always been drawn to Tiesh’s exquisite pieces, and becoming their brand ambassador feels like coming home to a world where beauty knows no bounds. There’s a special magic in every piece, a story waiting to be told, and I’m honoured to be a part of it.”
She went on to talk of one of her fondest memories when she first walked into a Tiesh store and was welcomed with warmth and familiarity. “That sense of connection and hospitality is what sets Tiesh apart, making every visit feel like a journey of discovery and delight,” she added.
Reflections of artistry
In an interview with The Daily Morning Brunch, Tiesh Co-Directors Thiyasha and Ayesh de Fonseka shared their insights on the brand’s philosophy, its collaboration with Stephanie Siriwardhana, and the vision for the future.
Reflecting on the essence of Pure Gold by Tiesh, Thiyasha de Fonseka emphasised: “At Tiesh, we believe in creating jewellery that transcends time. Our pieces are not merely accessories; they are reflections of artistry and craftsmanship that endure through generations.”
When asked about the inspiration behind appointing Stephanie Siriwardhana as the brand ambassador, Ayesh de Fonseka remarked: “Stephanie embodies the essence of Pure Gold by Tiesh – elegance, sophistication, and a timeless appeal. Her natural charm and global influence resonate with our vision of celebrating individuality and beauty in all its forms.”
On the significance of this collaboration, Thiyasha de Fonseka expressed: “Stephanie’s association with Pure Gold by Tiesh signifies a union of two entities that share a common passion for excellence. Together, we aim to redefine luxury and set new standards of creativity and innovation in the world of jewellery.”
Thiyasha de Fonseka added: “Stephanie’s association with Pure Gold by Tiesh goes beyond mere endorsement. She is a true embodiment of our brand values and ethos, and we are excited to embark on this journey together.”
Design philosophy
In discussing Pure Gold by Tiesh’s distinctive design philosophy, Ayesh de Fonseka elaborated: “Our jewellery pieces are a harmonious blend of traditional craftsmanship and contemporary aesthetics. We draw inspiration from diverse cultures and traditions, infusing each creation with a sense of uniqueness and individuality.”
Regarding the brand’s commitment to sustainability and ethical sourcing, Thiyasha de Fonseka emphasised: “We recognise the importance of responsible practices in today’s world. From sourcing materials ethically to supporting fair labour standards, we are dedicated to upholding the highest ethical standards across our supply chain.”
In response to inquiries about Pure Gold by Tiesh’s target demographic and cultural adaptation, Ayesh de Fonseka affirmed: “Our jewellery is designed to resonate with individuals from all walks of life. Whether it’s a Hindu bride, a Muslim bride, or a bride from a traditional Kandyan background, we celebrate diversity and cater to the unique preferences of each customer.”
Pushing boundaries
In discussing the transformative nature of Pure Gold by Tiesh’s jewellery pieces, Ayesh de Fonseka highlighted: “Our jewellery is more than just adornment; it is a reflection of personal style and expression. Each piece is designed to be versatile, allowing our customers to create their own narratives and embrace their individuality.”
“We value the feedback of our customers and actively seek their input through various channels. Their insights and suggestions play a crucial role in shaping our product offerings and enhancing the overall customer experience,” he added.
Discussing Pure Gold by Tiesh’s philanthropic initiatives, Thiyasha de Fonseka emphasised: “Giving back to the community is an integral part of our identity. Whether it’s supporting local artisans or contributing to charitable causes, we are committed to making a positive impact and creating meaningful change.”
“As we look ahead, we remain committed to pushing the boundaries of creativity and innovation. Our upcoming collaborations and projects promise to redefine luxury and captivate the hearts of our discerning clientele,” Thiyasha de Fonseka added.
The appointment of Stephanie Siriwardhana as the brand ambassador for Pure Gold by Tiesh marked a significant moment in the brand’s illustrious journey. With its unwavering commitment to excellence, creativity, and inclusivity, Pure Gold by Tiesh continues to redefine luxury and inspire generations to come. As Thiyasha and Ayesh de Fonseka envision, the future holds endless possibilities, where innovation and craftsmanship converge to create moments of timeless beauty and elegance.