Moose Clothing Company has announced the launch of ‘Moose Future Olympians – Road to 2032’, a long-term development initiative aimed at supporting the next generation of Olympic-level swimmers in Sri Lanka.
The programme outlines a structured pathway designed to guide young athletes towards the 2032 Olympic Games in Brisbane, marking a shift beyond conventional sponsorship models.
Described as a sustained commitment rather than a short-term campaign, the initiative focuses on youth development and high-performance sport. It begins with a group of five swimmers: Senitha Deenal (18), Jessie Seneviratne (19), Akalanka Nisal (15), Disali Lokuwithana (13), and Mark De Zilva (15), all identified for their potential to compete internationally. Plans are in place to expand the group over time.
The programme is intended to support athletes through consistent funding, structured training, and ongoing performance evaluation. It includes monthly financial sponsorship, a defined training framework, and annual performance reviews.
The initiative is led by Dr Kaushal Manawadu, with a system designed to align with international standards and allow for future expansion into a broader national development platform.
Moose Clothing Company Chief Executive Officer Hasib Omar said: “This is a long-term journey to 2032, and it reflects our belief in the potential of Sri Lankan youth. We are starting with a small group of talented swimmers, but this is just the beginning. Our goal is to build a structured pathway that supports swimmers consistently, helping them grow, compete, and ultimately represent Sri Lanka on the world stage. This is about creating future Olympians, not just sponsoring swimmers.”
The initiative also aims to engage families, coaches, and the wider sporting community in a shared framework of athlete development, linking long-term support with performance outcomes.
Company officials said the programme reflects a broader effort to contribute to the development of sport in Sri Lanka through structured planning and sustained investment.
As ‘Moose Future Olympians – Road to 2032’ begins, it sets out a long-term approach to athlete development, with the aim of preparing swimmers for international competition in the years ahead.