• Founder Natalie Jayasuriya on celebrating individuality and breaking free from norms

Are you someone who wants to break free from the norms of fashion and express yourself in a unique and individual way? Look no further than FrokMe’s new collection: The Rebellious Bird Collection 23. This collection is all about empowering people to embrace their own personal style and experiment with bold and edgy fashion choices. In conversation with The Daily Morning Brunch, FrokMe Founder Natalie Jayasuriya dived into the inspiration behind the collection and what sets FrokMe apart from other fashion brands. Get ready to learn how to up your fashion game and express your rebellious spirit through Frok’s latest collection.

Can you tell us a bit about your new collection, the Rebellious Bird Collection 23 by Frok?

Absolutely! The Rebellious Bird Collection is all about celebrating individuality and breaking free from societal norms. We wanted to create a collection that would empower people to express themselves through fashion and embrace their unique style. The collection is edgy, bold, and full of statement pieces that are bound to turn heads.

What inspired the creation of this collection?

We noticed that there was a gap in the market for clothing that truly allowed people to express themselves and be different. So, we set out to create a collection that would do just that. We wanted to give people the freedom to experiment with fashion and embrace their own personal style without feeling like they had to conform to certain standards.

Can you walk us through some of the key pieces in the collection?

Of course! One of the standout pieces in the collection is the Rebellious Bird Ria Top and Velvet Joggers. It’s perfect for layering and has a really cool, grunge vibe to it. We also have a Rebellious Bird Kara Maxi Dress which, with its bright colours and bold silhouettes, is a great statement piece. And, for those who love to dress up, we have the Rebellious Bird Luxurious Athena Dress which is perfect for a night out.

Your brand is known for its bold prints and colourful designs. How do you come up with your designs?

We are constantly inspired by the world around us, from art and music to nature and culture. We work closely with our team of local designers to create unique and innovative designs that are both visually striking and wearable. We also pay close attention to current fashion trends and put our own spin on them to make them truly Frok.

What sets Frok apart from other fashion brands?

I think what sets us apart is our commitment to promoting local designers and brands. We are passionate about supporting the local fashion industry and showcasing the incredible talent that exists within our community. We also have a strong focus on sustainability and ethical production practices, which is something that is becoming increasingly important in the fashion world.

What advice do you have for people who want to be bolder and more experimental with their fashion choices?

My advice would be to start small and work your way up. Try incorporating one bold statement piece into your outfit and see how it makes you feel. It can be a fun way to experiment with different styles and express your personality through fashion. And, most importantly, don’t be afraid to step outside of your comfort zone and try something new!