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SriLankan Airlines launches NDC agents portal

SriLankan Airlines launches NDC agents portal

10 Jan 2024


SriLankan Airlines has begun the global roll out of its New Distribution Capability (NDC) agents booking portal SriLankan Direct Connect starting with India enabling travel agents, convenient direct access to the airline’s reservation system and an array of other benefits. 

The NDC platform is a breakthrough travel industry-supported programme by the International Air Transport Association (IATA) that sets the pace to digitally transform the journey for airline distribution. Adopting the technology via SriLankan Direct Connect allows SriLankan Airlines to form a powerful, direct retail and communication channel with agents.

“We are excited to become one of the first airlines in South Asia to introduce IATA’s NDC technology and enhance the overall booking experience for our agents. SriLankan Direct Connect is an intuitive application that will strengthen our direct distribution channel and bring value to travel agents and empower them to provide a superior service to our passengers,” stated SriLankan Airlines Chief Executive Officer Richard Nuttall.

Agents who register for SriLankan Direct Connect will have at their fingertips, private fares, guaranteed lowest fares, fare families and other promotional fares; ancillary products; free date changes; and an incentive scheme for flown segments among other exclusive benefits. 

“The launch of SriLankan Direct Connect is a milestone moment, qualifying SriLankan Airlines for the prestigious Airline Retailing Maturity Certification by IATA. SriLankan Direct Connect will help us expand our distribution network and optimise savings and efficiency and transform the way in which we do business all at the same time,” added SriLankan Airlines Head of Worldwide Sales and Distribution Dimuthu Tennakoon.

First launched in Sri Lanka in August 2023, SriLankan Airlines will be progressively extending SriLankan Direct Connect across its network in the coming months following the global kick off in India. Agents can sign up for SriLankan Direct Connect using the Agent Registration link on the official SriLankan website.






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