A French entrepreneur, Dagobert Renouf, has gone viral after finding a unique way to cover his wedding expenses: selling advertising space on his tuxedo.

Renouf announced his plan in July, turning his upcoming wedding into a business opportunity. 

The idea gained traction, with the text noting that 26 startups ultimately helped fund the event. 

The move, which amused social media users, allowed Renouf to offset the high cost of his wedding by having brands sponsor the day and potentially treat the expense as an advertising cost.