The Chairman of Sri Lanka Tourism Promotion Bureau (SLTPB) , Chalaka Gajabahu has been elected as the Vice Chair of the United Nations World Tourism Organization Competitiveness Committee recently.
The Committee on Tourism and Competitiveness (CTC) is one of the technical committees of the UNWTO and it is a subsidiary organ of the Executive Council.
Accordingly, the Committee was established at the 95th session of the Executive Council in Belgrade, Serbia in May 2013.
CTC focused its work mainly on assessing the state of knowledge on the basic concept of “tourism competitiveness” and identifying its key factors.
According to SLTPB, this process has also included identifying, developing and harmonising concepts, models and operational definitions used in the tourism value chain.