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Women leaders and double standards

Women leaders and double standards

14 Oct 2024 | BY Sasankaa Gunathilake


  • Challenging society’s expectations of corporate leadership


A talented woman is leading a team, her ideas sharp and innovative, yet she feels the weight of the world on her shoulders. Research shows that women in leadership roles often believe they must work twice as hard as their male counterparts just to be considered equally competent. This sobering reality begs the question: Why are women in leadership held to higher standards than men, and why is simply being enough often not enough?

The pressures placed on women leaders are shaped by societal expectations that dictate how they should act, behave, and perform. This article aims to explore these expectations, the impacts of such pressures, and whether women can be seen as enough without the need for relentless over-performance.


Double standards


Women in leadership positions often find themselves trapped in a web of gendered stereotypes. They are expected to embody a unique blend of traits, being both assertive and nurturing. This balancing act can feel like a tightrope walk, as these qualities are frequently seen as mutually exclusive. A woman who is assertive may be labelled as aggressive, while one who is nurturing might be dismissed as lacking authority.

These gendered expectations are compounded by bias and microaggressions. Women leaders often face subtle and overt challenges, such as needing to constantly justify their decisions or prove their competence in ways their male counterparts are not required to. As an example, during meetings, women might find their contributions overlooked, only to have the same ideas acknowledged when voiced by male colleagues.

Prominent female leaders like Sheryl Sandberg and Indra Nooyi have openly discussed the pressures to exceed expectations. Sandberg, in her book ‘Lean In’, highlights the internal struggles women face when they strive for success while feeling the need to overcompensate for their gender. These narratives reveal the persistent double standards that women navigate daily.


Pressure to do more


Corporate culture and society often reward visibility and assertiveness, the traits traditionally associated with male leadership. This environment can create an expectation for women to over-perform, pushing them to constantly prove their value and capabilities. The fear of being perceived as less competent can lead women to take on more responsibilities than necessary, often at the expense of their wellbeing.

The cost of this constant over-performance is significant. Many women experience burnout, imposter syndrome, and an ongoing need for external validation. They may feel as if their achievements are never enough, leading to an exhausting cycle of overwork and self-doubt. Moreover, the double burden of family and work expectations complicates matters further, as women leaders frequently juggle their professional roles with domestic responsibilities, leading to even greater pressure to be more than enough.


Shifting the narrative


Despite these challenges, many women leaders are redefining what it means to be successful. They are beginning to set their own standards, focusing on authenticity over perfection. This shift is crucial for changing the narrative surrounding women in leadership, allowing them to celebrate their achievements without the weight of societal expectations.

Organisations also play a pivotal role in shaping perceptions of women leaders. By providing mentorship opportunities, building inclusive cultures, and recognising diverse leadership styles, companies can support women in reaching their full potential. Emphasising the value of varied leadership approaches can help dismantle the rigid standards that often confine women.

Moreover, society as a whole must challenge traditional gender norms and stereotypes. Encouraging conversations around equitable expectations for women in leadership can foster an environment where women are recognised for their competence and contributions, rather than being held to unattainable standards.


Strategies to break the cycle


To break the cycle of over-performance, women leaders and organisations can take several proactive steps:


  • Prioritise self-worth

Women leaders often grapple with external perceptions and societal expectations, which can diminish their sense of self-worth. To combat this, it is essential for women to emphasise their personal achievements and focus on self-validation rather than relying on external approval. Engaging in self-reflection can help women recognise their accomplishments, strengths, and unique contributions to their organisations. Seeking mentorship and building supportive networks can provide women with the encouragement and perspective needed to value their experiences and insights. When women learn to affirm their worth, they become less susceptible to the pressures of over-performance.


  • Set boundaries

Establishing clear boundaries is vital for women leaders to avoid burnout and create space for meaningful work. This entails identifying non-negotiable time for personal and family commitments and being transparent about these boundaries with colleagues. Creating a structured schedule that prioritises both work tasks and personal interests can help maintain a healthy work-life balance. By clearly communicating these boundaries to their teams and advocating for respect around personal time, women can set a precedent for others, encouraging a culture where work-life balance is valued, not just expected.


  • Organisational strategies to promote gender equity

Organisations play a crucial role in shaping the experiences of women leaders. Implementing gender equality programmes can significantly contribute to creating a more equitable workplace. This includes establishing clear evaluation criteria that are transparent and focused on objective metrics rather than subjective perceptions. Regular training on implicit bias for hiring and promotion committees can also help mitigate biases that might affect women’s career progression.


  • Shifting societal narratives

Society must advocate for a shift in the language used to describe women leaders. Instead of emphasising personal attributes such as warmth or likability, the focus should shift to competence, achievements, and contributions. Media representations play a significant role in shaping public perceptions; thus, it is essential to promote narratives that highlight women’s successes in leadership positions. Encouraging discussions that spotlight female leaders’ strategic decision-making, innovation, and problem-solving capabilities can elevate women’s contributions to leadership and encourage younger generations to aspire to similar roles.



The path forward


Being enough should not necessitate over-performance or constant validation for women in leadership roles. The journey toward redefining success is ongoing, and it requires a collective effort from women, organisations, and society to dismantle unrealistic expectations.

As we move forward, let us celebrate women leaders for who they are: capable, innovative, and deserving of recognition without the need to exceed every standard set before them. Women are already more than enough, and it is time for the world to acknowledge this truth.

By championing a new narrative, we can create a landscape where women leaders thrive authentically, paving the way for future generations to follow in their footsteps.


(The writer is a dedicated diversity and inclusion specialist, educator, and researcher, passionate about creating inclusive workplaces and understanding the unique dynamics of Gen Z in the workplace. Her work is rooted in a commitment to fostering environments where everyone can thrive)

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The views and opinions expressed in this column are those of the author, and do not necessarily reflect those of this publication




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