- LCY London opens latest outlet at Havelock City Mall
From humble beginnings three decades ago, LCY has emerged as a beacon of fashion, drawing inspiration from the world of Polo to craft a narrative that intertwines passion, innovation, and entrepreneurial spirit. On 18 November, loyal patrons of LCY saw the brand achieve its latest milestone with the grand launch of its newest store at Havelock City Mall.
“LCY’s journey has been a tapestry woven with threads of passion and a commitment to celebrating individuality,” remarked LCY London Chief Executive Officer (CEO) Panduka Ekanayake. “We started with a vision rooted in the spirit of Polo, and today, our brand stands as a testament to authenticity, liberty, and versatility.”
LCY London CEO Panduka Ekanayake and Retail and Digital Marketing Head Fahumy Samad
Crafting excellence for 30 years
The heart of LCY beats with a commitment to quality that transcends time. “Our collections are not just garments; they are a fusion of art and expertise honed over 30 years,” states Ekanayake. “We are devoted to perfecting our creations, constantly pushing boundaries to elevate the lifestyle associated with Polo style.”
Regarding the LCY outlet at Havelock City Mall, where elegance meets diversity, he said: “Our store is a world of its own, a curated space where every piece reflects the essence of LCY’s master craftsmanship.”
“It’s not just about shirts; it’s about unveiling the true authenticity embedded in our comprehensive collections,” Ekanayake said.
At LCY, luxury isn’t just a label; it’s a commitment to quality and innovation. “Our luxury Polo shirts epitomise finesse, crafted with the finest materials and meticulous attention to detail,” declares Ekanayake. “We’re more than a luxury brand; we’re storytellers, weaving narratives of style and longevity into every shirt we produce.”
Innovative collections
As LCY unfurls its vibrant tapestry in the heart of Havelock City Mall, the spotlight shifts to the innovative collections that redefine the boundaries of Polo style. Ekanayake reflected on the brand’s evolution: “Our commitment to experimentation is embedded in the DNA of LCY. We explore materials, yarns, threads, and design concepts to push the boundaries of what’s possible in the world of fashion.”
The LCY store at Havelock City Mall becomes a canvas for these experiments, showcasing a seamless blend of tradition and trend. Ekanayake continued: “Our collections are a symphony of the classic and the contemporary, where timeless Polo aesthetics meet cutting-edge design. It’s about embracing the heritage of Polo while staying attuned to the pulse of modern fashion.”
Visitors to the store are treated to a kaleidoscope of styles, from iconic Polo shirts that pay homage to the roots of LCY to avant-garde creations that challenge conventional notions. The CEO highlights: “Each piece tells a story, weaving together the threads of our journey and the aspirations of those who wear our creations. LCY is not just a brand; it’s a narrative, and our collections are chapters in that story.”
Charting the future
As LCY marks its presence in Havelock City Mall, the brand sets its sights on the future, guided by a vision that transcends borders. Ekanayake shared his insight into what lies ahead: “Our journey doesn’t end with the launch of a new store; it’s a stepping stone toward a future where LCY becomes synonymous with global elegance. We are charting a course to expand our footprint, bringing the LCY experience to fashion enthusiasts around the world.”
The brand’s commitment to excellence and authenticity remains unwavering. “LCY will continue to be a pioneer in redefining luxury Polo wear, setting new benchmarks for quality and craftsmanship,” asserted Ekanayake. “Our customers can expect nothing but the best as we embark on a journey to create enduring legacies in the world of fashion.”
The Havelock City Mall store stands as a testament to LCY’s dedication to creating a haven where customers not only shop but also immerse themselves in the brand’s story. Ekanayake said: “LCY’s future is as dynamic as our collections. We invite everyone to join us on this exciting journey as we unfold new chapters, break barriers, and set the stage for a future where LCY continues to be a symbol of timeless elegance and innovation.”