- Kirsche Capital Founders Dr. Sarah Fazy and Viduravi Hansaja Kumbukage on the brand’s vision
From the always trendy streets of Colombo arose a vision to bridge a noticeable gap in Colombo’s fashion scene: affordability with trendsetting designs while respecting modest dressing preferences. This vision materialised into Kirsche Capital, a fashion haven founded by Dr. Sarah Fazy and Viduravi Hansaja Kumbukage.
Today, the brand stands as a testament to the seamless fusion of affordability, trendiness, and modesty in contemporary fashion. What sets Kirsche Capital apart is their unwavering commitment to delivering high-quality designs tailored to diverse preferences and body types. The brand believes in inclusivity and versatility, ensuring that every individual finds a piece that resonates with their personal style effortlessly.
The Daily Morning Brunch had a chat with Dr. Fazy and Kumbukage on all things fashion, where they delved deep into the heart of the brand and explored the significance of modest wear in today’s fashion industry.
Following are excerpts from the interview:
What inspired the creation of Kirsche Capital? What sets it apart in Colombo’s fashion landscape?
We noticed a gap in Colombo’s fashion scene for affordable yet trendy clothing that respected modest dressing preferences. That’s what inspired us to create Kirsche Capital. Our brand seamlessly blends affordability, trendiness, and modesty in contemporary fashion. What sets us apart is our dedication to delivering high-quality designs that cater to diverse preferences and body types, ensuring inclusivity and versatility in every collection.
Could you elaborate on the concept of modest wear and its significance in today’s fashion industry?
Modest wear encompasses clothing designs that provide coverage while remaining stylish and fashionable. It’s an important segment in the fashion industry as it caters to individuals who prefer to dress modestly for cultural, religious, or personal reasons. With the increasing demand for modest fashion globally, brands like Kirsche Capital are playing a pivotal role in offering stylish yet modest attire that empowers individuals to express their personal style while adhering to their dressing preferences.
How do you ensure affordability without compromising on quality?
At Kirsche Capital, affordability is a core value, and the brand achieves this by carefully sourcing materials and streamlining production processes without compromising on quality. By maintaining efficient operations and direct relationships with suppliers, Kirsche Capital is able to offer high-quality clothing at competitive prices, making contemporary fashion accessible to a wider audience.
Could you share insights into the process of curating the men’s, women’s, and children’s collections at Kirsche Capital?
The process of curating collections at Kirsche Capital begins with thorough research into emerging trends and customer preferences. Our design team works tirelessly to create versatile pieces that cater to various occasions and lifestyles. From classic essentials to statement pieces, each item undergoes rigorous testing to ensure comfort, durability, and style. By focusing on quality and diversity, we strive to provide a comprehensive range of options for individuals of all ages.
What role does inclusivity play in Kirsche Capital’s approach to fashion, particularly in regards to body positivity and diversity?
Inclusivity is at the heart of Kirsche Capital’s approach to fashion. We believe that everyone deserves to feel confident and beautiful, regardless of their body type, size, or style preferences. That’s why our clothing is designed to accommodate diverse body shapes and sizes, promoting body positivity and self-expression. Additionally, our commitment to diversity extends beyond sizing to include representation in our marketing campaigns and collections, ensuring that everyone feels seen and valued.
Could you shed light on the recent fashion show hosted by Kirsche Capital and its significance for the brand?
The recent fashion show hosted by Kirsche Capital was a celebration of the brand’s inaugural modest wear line. It provided an opportunity to showcase our latest collection while highlighting the versatility and elegance of modest fashion. The event featured a live hijab demonstration tutorial led by hijab stylist Aysha Iqbal, reinforcing our commitment to empowering individuals to express their personal style effortlessly. It was a momentous occasion for Kirsche Capital, marking our dedication to catering to the evolving needs of our customers.
How does Kirsche Capital integrate sustainability into its operations and production processes?
Sustainability is a priority for Kirsche Capital, and we are constantly exploring ways to minimise our environmental footprint. This includes using eco-friendly materials, implementing energy-efficient practices in our stores and offices, and reducing waste throughout our supply chain. We also strive to partner with suppliers who share our commitment to sustainability, ensuring that our clothing is not only stylish and affordable but also environmentally responsible.
As a brand that champions both affordability and trendiness, what vision does Kirsche Capital have for the future of fashion in Colombo and beyond?
Our vision for the future of fashion is one that is inclusive, sustainable, and empowering. We believe that fashion should be accessible to everyone, regardless of their budget or background. Looking ahead, we aim to continue expanding our offerings while staying true to our core values of affordability, trendiness, and modesty. By fostering positive change and embracing diversity, we hope to inspire confidence and self-expression in individuals across Colombo and beyond.