- Exclusive Media and Broadcast Partner for the LPL
IPG Group and SLT-MOBITEL PEOTV have announced a strategic partnership for the upcoming Lanka Premier League, with PEOTV appointed as the exclusive media and broadcast partner for the tournament.
Under the agreement, cricket fans across Sri Lanka will be able to watch the full tournament live through PEOTV, PEO MOBILE and other digital platforms in HD quality.
PEOTV will also work with terrestrial and digital partners to expand the reach of the tournament both locally and internationally.
The tournament is scheduled to begin on 17 July, while the player auction will take place on 1 June.
SLT-MOBITEL PEOTV Chief Officer Ruchira Weerakoon said: “SLT-MOBITEL PEOTV is proud to partner with the IPG Group as the exclusive media and broadcast partner for the Lanka Premier League. As Sri Lanka’s pioneering IPTV service provider, our focus has always been on delivering high-quality content and a superior viewing experience to households across the country. Through our combined platforms, we aim to reach a larger audience and create a stronger, more flexible viewing experience for all Cricket fans.”
IPG Global Founder and Chairman Anil Mohan said the partnership would help strengthen the league’s broadcast reach and viewing experience.
“The Lanka Premier League continues to grow as a competitive Cricket and entertainment platform, and strong broadcast partnerships are central to that progress. We are pleased to partner with SLT-MOBITEL PEOTV, a trusted and pioneering platform in Sri Lanka’s television and digital entertainment landscape. This partnership will help us deliver the tournament to fans with greater quality, reach, and consistency,” he said.
Director of the Lanka Premier League at Sri Lanka Cricket Samantha Dodanwela said the partnership would improve access to the tournament through PEOTV’s IPTV and OTT capabilities.