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SLC appoints new broadcast and events rights partner for domestic and youth cricket

SLC appoints new broadcast and events rights partner for domestic and youth cricket

30 Jul 2025

Sri Lanka Cricket (SLC) has appointed ThinkCube Systems (Pvt) Ltd, in partnership with Content I Asia (Pvt) Ltd, as the official Broadcast and Events Rights Partner for key domestic and youth-level tournaments.


Effective from 24 April, 2025, the agreement gives the consortium exclusive rights to broadcast and manage all men’s domestic tournaments, as well as inbound tours involving Sri Lanka’s Men’s ‘A’, Emerging, and Under-19 teams.


The rights also extend to inbound tours of the Sri Lanka Women’s ‘A’ Team and Women’s Under-19 Team, aiming to enhance exposure and professional management across these competitions.


SLC says the deal marks a crucial step in boosting the profile of Sri Lanka’s youth and emerging cricket on the domestic and international stage.


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