Softlogic Holdings PLC announced that the company’s fully owned subsidiary, Softlogic Retail Holdings (Pvt.) Ltd. has been granted the manufacturing licence and distribution rights and the exclusive retail franchise rights for Bata and Bata products in Sri Lanka.

Softlogic Retail Holdings (Pvt.) Ltd. has also acquired a 100% stake in Footwear Retailer Ltd., formerly known as Bata Shoe Company of Ceylon Limited on 14 September 2023 for a value of Rs. 293,000,000, the incorporation of which company dates back to 1950 and has over a period of 73 years of manufacturing and distributing Bata products in Sri Lanka.

Footwear Retailer Ltd. (Bata Shoe Company of Ceylon Limited) employs over 150 staff and is equipped with a manufacturing plant in Ratmalana, a wide network of retail stores and department stores with a product portfolio of more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak, and Ambassador.

Bata is an international brand for quality, scientifically and uniquely designed footwear and in the Sri Lankan context, a renowned household name since the 1950s.

Softlogic Retail Holdings (Pvt.) Ltd. wishes to embark on the journey to revive and reposition Bata and Bata products. Softlogic Retail aims to tap into Bata’s deep history and evolution of Interweaving technology and unique designs in manufacturing Bata footwear and to open the gateway for new seasonal designs to be launched In Sri Lanka concurrently with Bata’s international seasonal launches, giving customers the experience and opportunity to purchase the season’s newest, best quality and unique footwear in Sri Lanka.

Softlogic is the pioneer in introducing international brands to Sri Lanka and dominates the market with its experience In the distribution and retailing of international brands including footwear brands such as Nike, Puma, Adidas, Skechers, Aldo, Joma, Canterbury, Pegada, Vizzano, Moleca, Language, Converse, Charles & Keith, Clarks, Birkenstock, Crocs, and Havaianas.