- Celebrates journey with a series of ‘sea-lebrations’
The Manhattan Fish Market (MFM) Sri Lanka, in collaboration with franchisee Everbright Holdings Ltd., proudly marks its remarkable journey of serving excellence in the food and beverage (F&B) industry to Sri Lankan diners as it celebrates its decade-long presence in the country. To commemorate this milestone, the restaurant chain has embarked on a series of “sea-lebrations” and introduced the much-anticipated MFM Rewards Programme, offering a host of exclusive benefits for its loyal patrons.
At an event held on 26 September, The Manhattan Fish Market Sri Lanka team addressed the media, marking their “fin-tastic” milestone and making key announcements. The Manhattan Fish Market Sri Lanka Managing Director (MD) Shafraz Anees expressed his gratitude and commitment to continuous growth, saying, “As we celebrate our 10th anniversary in Sri Lanka, we remain committed to continuous growth and improvement. Thank you to our team and the MFM franchise for their dedication to making this milestone so successful.”
Anees also took the opportunity to recognise three key team members who have been an integral part of the journey over the past decade. He extended his heartfelt gratitude to all the valued loyal diners who have supported the restaurant’s journey.
The Manhattan Fish Market Sri Lanka Group Chief Executive Officer (CEO) Khalil Ul Rahman added his perspective, saying, “Our journey in Sri Lanka has been a remarkable one, and it’s an honour to celebrate this 10-year milestone with our loyal patrons. We are committed to maintaining the high standards of quality and service that The Manhattan Fish Market is known for worldwide. The MFM Rewards Programme is our way of giving back to our valued customers, who have been an integral part of our success story.”
The MFM Rewards Programme, designed to express gratitude to loyal diners, promises a range of exclusive benefits, including Members’ Day Specials and birthday surprises. It aims to elevate the dining experience and show appreciation to the patrons who have been part of The Manhattan Fish Market’s success story.
Over the past ten years, The Manhattan Fish Market Sri Lanka has consistently delighted taste buds while maintaining an unwavering commitment to delivering the best seafood to its diners. The menu has evolved with innovation, introducing dishes that have become crowd favourites. A standout achievement from the decade includes the award-winning “Fish n Chips,” which has sold over one million dishes.
The Manhattan Fish Market Sri Lanka Director Adhil Anees shared his thoughts on the brand’s evolution over the past decade, stating: “Over the years, we have continually evolved our menu to cater to the diverse tastes of our diners. From our signature ‘Fish n Chips’ to our tantalising seafood offerings, we’ve strived to provide a memorable dining experience. The MFM Rewards Programme is our token of appreciation to our customers who have made this journey possible.”
“Our journey has been defined by innovation and a dedication to quality. We’ve introduced dishes that have become local favourites while maintaining the high standards of The Manhattan Fish Market brand,” he added.
Anniversary offers
To make the 10th-anniversary celebration even more special, the franchise has announced “10 days of sea-lebration,” offering the best “Fish n Chips” in town for just Rs.100 with any main course until 6 October. Additionally, a crowd favourite, the “MFM Seafood Bucket”, is back on the menu, featuring a delectable assortment of seafood, including prawns, mussels, calamari, and crabs.
The Manhattan Fish Market Sri Lanka Director Ashif Anees too emphasised the brand’s commitment to creating a family-friendly environment, saying, “We also remain committed to amplifying our brand experience at our outlets and as we focus on the fast-casual dining segment, we expand this to our kid’s segment. Our menu places special focus on curating special meal options for kids, and our Kollupitiya outlet also offers a kids play area, which is perfect for families to enjoy their dining experience.”
Recognition
In addition to maintaining global standards, MFM Sri Lanka boasts its accolades over the years, including being awarded The Most Promising Franchise by the network. The restaurant has also earned the prestigious Grade “A” award in recognition of its commitment to maintaining impeccable standards.
The award-winning casual dining international MFM franchise is known for specialising in premium seafood in over fourteen countries with 85 outlets. The Manhattan Fish Market has become a culinary destination since its inception in Sri Lanka 10 years ago and continues to remain committed to serving the best seafood in town.
Diners can join in the celebration with The Manhattan Fish Market, earn rewards, and indulge in its wide variety of American-style seafood dishes, while the restaurant looks forward to many more years of serving excellence, creating unforgettable moments, and continuing to delight the palates of its valued patrons.
PHOTOS Saman Abesiriwardana