Dialog Axiata PLC hosted an event to mark the ICC Men’s T20 Cricket World Cup 2026, bringing together key stakeholders and cricket followers as Sri Lanka prepares for the upcoming tournament.

The event was attended by representatives from the Ministry of Sports, Sri Lanka Cricket, the media, and the corporate sector, as well as former and current national cricketers. It reflected Sri Lanka’s long-standing cricketing tradition and the strong following the sport enjoys across the country, while highlighting the importance of the ICC Men’s T20 Cricket World Cup 2026 for Sri Lankan viewers.

As preparations for the tournament continue, the ICC Men’s T20 Cricket World Cup trophy was ceremonially displayed at the event, allowing attendees to view one of the competition’s key symbols.

Sports Director General S. Achhudan said, “Sport plays an important role in strengthening national unity and identity. Public-private partnerships, such as Dialog’s continued support for cricket, are important in sustaining the sports ecosystem and in enabling broad public access to major international sporting events.” 

Commenting on the occasion, Dialog Axiata PLC Director/Group Chief Executive  Supun Weerasinghe, said, “Cricket holds a special place in Sri Lanka, with a following that spans generations and communities. Global tournaments such as the ICC Men’s T20 Cricket World Cup are events that fans look forward to and remember. At Dialog, our focus is to play a meaningful role in enabling these experiences – ensuring Sri Lankans can follow the game across platforms, with the quality, reliability, and reach it deserves.”

Sharing his views on the collaboration, Sri Lanka Cricket Secretary Bandula Dissanayake, said, “The ICC Men’s T20 Cricket World Cup is a major event for the sport and for cricket-loving nations such as Sri Lanka. With Dialog as the ICC media rights holder in Sri Lanka for the 2026–2028 period, this collaboration supports strong engagement around the tournament and reflects the scale of interest cricket continues to enjoy across the country.”