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The year everyone became a manager

The year everyone became a manager

14 Jun 2026 | By Ammar Ahamed


A strange thing has happened to the way many of us work, and most of us have not stopped to name it. 

For years, the people who made things and the people who managed things were two different tribes. The writer wrote. The analyst built the model. The designer designed. Somewhere above them sat a manager whose job was to shape it, to brief it, to judge it, and to send it back when it was not good enough. 

This year, quietly and without ceremony, almost all of us have been handed that second job whether we wanted it or not. We have become managers of work we used to do with our own hands.

It is worth sitting with how sudden this was. You sit down to write a proposal, and instead of writing it you describe it to a machine and review what comes back. You need a first draft of a budget, a summary of a long report, a set of options for a campaign, and you no longer produce these things so much as you commission them. 

The act of working has shifted from making to directing. And directing, as anyone who has ever led a team knows, is its own difficult craft. It is not easier than doing. It is simply different, and most of us were never trained for it.

The good news is that the skills of good management turn out to translate rather well. A manager who gives a vague instruction gets vague work, and the same is true here. The professionals who are getting the most out of these tools are the ones who can say clearly what they want, who provide context instead of assuming it, who explain not just the task but the purpose behind it. 

If you have ever worked for someone who could brief you in two sentences and someone else who left you guessing for two days, you already understand the difference between a good manager and a poor one. We are all now being tested on which kind we are.

But there is a catch, and it is the part I find most interesting. When you manage a person, that person pushes back. A good colleague tells you when your brief makes no sense, when your deadline is unreasonable, when the thing you asked for is not the thing you actually need. That friction is annoying in the moment and invaluable over time, because it catches your mistakes before they become expensive. 

The tools we are managing now do no such thing. They rarely argue. They almost never say you are wrong. They take your half-formed instruction and hand back something confident and polished, and confidence is a dangerous thing to receive when you have not earned it.

This is why I think the scarce skill of this new era is not the ability to operate these tools. That part is easy and getting easier. The scarce skill is judgement. It is the ability to look at a clean, well-written, professional-looking output and know whether it is actually any good. 

A manager who cannot tell strong work from weak work is not really managing at all. They are just forwarding things along. And the uncomfortable truth is that you cannot develop that judgement without having done the work yourself at some point. The taste comes from the doing. This is the quiet argument for why the early, unglamorous years of any career still matter, even in a world that promises to skip them for you.

I worry a little about the people entering work now, who may be tempted to start their careers as managers before they have ever been makers. It is hard to know what good looks like if you have never struggled to produce it. The danger is not that they will be lazy. It is that they will be confident about things they have no real basis to judge, which is a far more expensive problem. 

The best thing a young professional can do today is paradoxical. Use the tools, but also keep doing some of the hard work by hand, not out of nostalgia but to build the very judgement that makes the tools worth having.

There is also a softer cost to all this that we should not ignore. Making things by hand, even badly, has a satisfaction to it that directing does not always provide. The writer who loved writing may find they now spend their day editing a machine instead, and feel a quiet sense of loss they cannot quite explain. 

Management has always carried this trade. You give up the pleasure of the craft for the leverage of getting more done. Many of us made that trade by choice, after years of doing the work. This year, a great many people have had it made for them overnight, and it is reasonable to feel a little mourning underneath the excitement.

So perhaps the most useful thing to do is to treat this honestly for what it is. We have all been promoted, suddenly and without asking, into a role that demands clear thinking, sharp judgement, and the discipline to question work that looks finished. These were always the marks of a good manager. They are now simply the marks of a working professional. 

The people who thrive will not be the ones who delegate everything and stop paying attention. They will be the ones who remember that a manager is responsible for the work, all of it, especially the parts they did not make with their own hands.

PHOTOS © PEXELS




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