A new concept paper proposing a “tobacco-free generation” for children born 

after 2010 has been officially submitted to Sri Lanka’s Minister of Health, Nalinda Jayatissa. 

Developed by the National Authority on Tobacco and Alcohol (NATA), the plan aims to eliminate future exposure to tobacco by implementing key legislative reforms, including restricting access for the younger population.

The proposal highlights the urgent need to address the health, social, and economic burdens caused by tobacco and alcohol. Experts emphasize that these substances are major contributors to non-communicable diseases and act as gateways to other drugs. 

With around 22,000 deaths annually linked to tobacco and alcohol, the initiative seeks to curb initiation among youth, especially given rising smoking rates among schoolchildren.

Minister Jayatissa welcomed the initiative, emphasising its importance for a healthier future. 

The Government and health stakeholders support measures to strengthen regulations and prevent access to tobacco for future generations, aligning with global strategies proven effective in reducing smoking-related harm.